Creative Producer, Social Virality

🕒 February 8

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Logo of Novakid Inc

Novakid Inc

201 - 500 employees

Founded 2017

📚 Education

👥 B2C

Education • Ecommerce • B2C

Novakid Inc. is an online English school designed specifically for children aged 4 to 12. The platform offers interactive lessons centered around language immersion with native-speaking teachers, tailored to align with European educational standards. Featuring various age-appropriate programs, speaking groups, and engaging learning materials, Novakid emphasizes a fun learning environment to build confidence and fluency in English for young learners globally.

📋 Description

• Lead ideation and creative strategy for short- and long-form video concepts for brand awareness initiatives • Translate big ideas into clear creative formats, story arcs, and episodic concepts • Define hooks, emotional beats, pacing, and cliffhangers for each concept • Design and oversee 15–20s “trailer-style” content to test concepts on TikTok, IG Reels and YouTube Shorts • Analyze early performance signals (retention, comments, likes, shares) to decide what scales and what dies • Iterate fast based on audience reaction and insight, via creative methods • Ensure the final output matches the intended emotional impact and viral potential • Ensure concepts resonate with parents culturally and emotionally, with a focus on the TR market • Keep Novakid relevant to real parent conversations, not marketing narratives

🎯 Requirements

• Deep, hands-on understanding of TikTok, Instagram Reels, and YouTube from an organic growth perspective • Strong creative intuition, you know how to sharpen a promising creative idea into best-in-class execution • Natural storyteller: hooks, rhythm, pace, escalation, and payoff come instinctively • Comfortable leading creative production with production crew • Bold, curious, experimental mindset, excited by uncertainty and rapid testing • Strong interest in parenting, family dynamics, or human stories involving children • Proven track record of creating video content that gained strong organic traction/virality (portfolio required) • Experience leading or owning video projects from concept to final delivery • Strong communication and project management skills • C1 level English

🏖️ Benefits

• Opportunity to work in an innovative, fast-growing edtech company. • A creative and collaborative work environment. • Comprehensive professional development and leadership growth opportunities. • The chance to have a meaningful impact on the lives of young learners around the world. • 100% Remote work • Unlimited holidays • Bonuses and stock options

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