Chief Marketing Officer

Job not on LinkedIn

🔥 0 minutes ago

🇱🇰 Sri Lanka – Remote

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

👻 Ghost score 11%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Oceans

WebsiteLinkedInAll Job Openings

201 - 500 employees

📦 Logistics

📣 Marketing

✈️ Travel

Logistics • Marketing • Travel

Oceans is a company that provides highly skilled, global remote talent to businesses in various sectors such as operations, finance, marketing, and administration. They are focused on fixing the outdated reputation of outsourcing by offering experienced and motivated professionals—referred to as 'Divers'—who seamlessly integrate into companies, significantly contributing to their success. Oceans prides itself on ensuring strong matches between their clients and Divers through a meticulous selection process, offering continuous upskilling, high retention rates, and exceptional client support. They cater to startups, e-commerce businesses, small businesses, and solopreneurs, enabling them to scale efficiently with top-notch remote talent.

📋 Description

• Own the overall marketing strategy and growth agenda in partnership with the founders and leadership team • Translate company goals into marketing priorities, channel strategies, investment decisions, and measurable outcomes • Establish the marketing vision, operating rhythm, and strategic roadmap • Own and evolve brand positioning, voice, messaging, and consumer narrative • Build a differentiated premium brand and scalable messaging frameworks • Own customer acquisition across paid, organic, creator-led, affiliate, and community channels • Determine channel priorities and allocate marketing investment based on performance, growth potential, and customer economics • Build creator and influencer growth strategy, partnerships, campaigns, and measurement frameworks • Personally manage key creator relationships during the early stages • Oversee paid acquisition campaign setup, creative requirements, QA, testing, and optimization • Own customer lifecycle strategy across onboarding, engagement, retention, churn prevention, and win-back • Develop email and SMS programs using platforms such as Klaviyo • Build retention, referral, loyalty, and subscriber lifetime-value initiatives • Own the customer journey from acquisition through subscription and ongoing engagement • Improve landing pages, offers, checkout, subscription flows, and the Shopify technology stack • Establish measurement frameworks and track CAC, LTV, subscriber conversion, retention, churn, ROAS, and channel performance • Build marketing operations infrastructure, workflows, campaign calendars, QA standards, and reporting rhythms • Coordinate content and campaign production across internal and external resources • Develop repeatable marketing and go-to-market playbooks for geographic expansion • Establish systems and capabilities to scale the marketing function • Identify hiring needs and build and lead a high-performing marketing team as the business grows • Work closely with founders, leadership, creators, influencers, specialists, external partners, and the Operations Manager

🎯 Requirements

• 8+ years of experience across growth marketing, brand marketing, marketing leadership, or related disciplines, with significant ownership of acquisition, retention, and commercial outcomes • Demonstrated ability to own marketing strategy, make independent investment decisions, and connect marketing activity to broader business objectives • Strong experience building and scaling direct-to-consumer or subscription growth programs • Demonstrated experience across both paid and organic acquisition, with a strong understanding of channel economics • Hands-on experience developing email, SMS, retention, churn reduction, referral, loyalty, and LTV programs • Proven experience building or scaling creator, influencer, affiliate, or community-led acquisition programs • Strong judgment in positioning, messaging, voice, and premium consumer brand development • Strong understanding of CAC, LTV, retention, churn, ROAS, conversion, and channel performance, with the ability to turn data into commercial decisions • Experience developing repeatable GTM strategies and scaling marketing across multiple markets or customer segments • Ability to build systems, processes, workflows, and infrastructure required to scale a marketing function from a relatively blank slate • Comfortable personally building, managing, analyzing, and optimizing marketing programs while the function remains lean • Ability to identify future capabilities, hire effectively, and develop a high-performing marketing team as the business scales • Comfortable operating with ambiguity, limited infrastructure, and minimal hand-holding • Excellent written and verbal English • Strong proficiency with AI tools and willingness to incorporate tools such as Claude into research, analysis, campaign development, content workflows, and marketing operations • Expected to work a split shift with some overlap with the client’s time zone • Expected to attend in-person training programs during the first 3.5 weeks

🏖️ Benefits

• In-person training programs during the first 3.5 weeks • Benefits and compensation details shared during the offer process • Guidance and support from an Operations Manager • Career growth and development support