Creative Director

🔥 1 minute ago

🇱🇰 Sri Lanka – Remote

⏰ Full Time

🔴 Lead

🧑‍🎨 Art Director

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Logo of Oceans

Oceans

201 - 500 employees

📦 Logistics

📣 Marketing

✈️ Travel

Logistics • Marketing • Travel

Oceans is a company that provides highly skilled, global remote talent to businesses in various sectors such as operations, finance, marketing, and administration. They are focused on fixing the outdated reputation of outsourcing by offering experienced and motivated professionals—referred to as 'Divers'—who seamlessly integrate into companies, significantly contributing to their success. Oceans prides itself on ensuring strong matches between their clients and Divers through a meticulous selection process, offering continuous upskilling, high retention rates, and exceptional client support. They cater to startups, e-commerce businesses, small businesses, and solopreneurs, enabling them to scale efficiently with top-notch remote talent.

📋 Description

• Lead the copywriting, graphic design, and video editing functions as one unified creative team • Provide creative direction, actionable feedback, and workload prioritization • Establish efficient production workflows, resolve creative bottlenecks, and ensure on-time asset delivery • Review creative output for visual quality, narrative relevance, and brand alignment • Develop high-converting creative concepts for paid advertising and organic social channels • Translate marketing objectives into executable creative briefs for static, motion, and video assets • Identify creative hit rates and iterate on successful campaign concepts • Leverage AI tools for ideation, storyboarding, and rapid content repurposing • Create and produce organic social content hands-on and maintain a weekly content calendar • Coordinate short-form content production for TikTok and Instagram Reels • Repurpose footage and user-generated content into organic and paid advertising assets • Review organic reach, engagement, and advertising performance metrics to improve creative hit rates • Oversee fresh performance advertising creative across paid channels • Collaborate with copywriters, designers, video editors, and digital stakeholders • Plan, schedule, and direct practical monthly photo and video shoots within budget • Maximize reusable footage from lean production shoots • Manage the monthly creative production budget, tracking cost per asset and optimizing resource allocation • Maintain an organized, on-brand creative asset library • Report to the Chief Marketing Officer and partner with the VP of Digital, performance marketing leads, and affiliate stakeholders • Manage a multidisciplinary creative pod consisting of a Senior Copywriter, Senior Graphic Designer, and Video Editor

🎯 Requirements

• Proven track record leading small, fast-paced creative teams (in-house or DTC brand experience preferred) • Hands-on experience in short-form social content, including TikTok and Instagram Reels • Hands-on experience in paid social advertising • Experience in the DTC beauty or personal-care space is a strong plus • Proficiency in visual design and video editing software, such as Adobe Creative Suite, Figma, and frame-accurate review tools • Proficiency with social platforms and asset management systems • Comfort utilizing AI tools for ideation and storyboarding • Ability to interpret creative hit rates, CPC/CPA metrics, and engagement data • Strong production management skills, including establishing high-volume content workflows and managing lean shoot budgets • Player-coach mentality with high operational agency, speed, and resourcefulness • Ability to work inclusively with individuals from a variety of backgrounds • Expected to work a split shift with some overlap with the client’s time zone • Expected to be present for in-person training programs during the first 3.5 weeks

🏖️ Benefits

• In-person training programs during the first 3.5 weeks • Benefits and compensation information shared during the offer process

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