Head of Marketing

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Oceans

WebsiteLinkedInAll Job Openings

201 - 500 employees

📦 Logistics

📣 Marketing

✈️ Travel

Logistics • Marketing • Travel

Oceans is a company that provides highly skilled, global remote talent to businesses in various sectors such as operations, finance, marketing, and administration. They are focused on fixing the outdated reputation of outsourcing by offering experienced and motivated professionals—referred to as 'Divers'—who seamlessly integrate into companies, significantly contributing to their success. Oceans prides itself on ensuring strong matches between their clients and Divers through a meticulous selection process, offering continuous upskilling, high retention rates, and exceptional client support. They cater to startups, e-commerce businesses, small businesses, and solopreneurs, enabling them to scale efficiently with top-notch remote talent.

📋 Description

• Own the company's end-to-end marketing strategy across brand, demand generation, and commercial growth. • Build a scalable marketing engine that supports long-term business objectives. • Define positioning and messaging for highly technical pharmaceutical products. • Translate complex scientific concepts into compelling, commercially relevant narratives. • Continuously refine the company's value proposition based on customer insights and market feedback. • Own the company's brand identity, messaging architecture, and positioning strategy. • Ensure consistency across the website, presentations, sales collateral, campaigns, and digital channels. • Develop messaging tailored to biotech and pharmaceutical audiences. • Balance scientific credibility with clear, engaging commercial storytelling. • Transform the company website into a high-performing lead generation platform. • Partner with external design and development agencies to improve website performance. • Optimize messaging, user experience, and conversion pathways. • Run A/B tests and landing page experiments to improve conversion rates. • Identify friction points throughout the customer journey and implement data-driven improvements. • Build scalable inbound and outbound marketing campaigns that generate qualified opportunities. • Develop LinkedIn thought leadership and content strategies. • Create email nurture sequences and outbound marketing initiatives. • Support Account-Based Marketing (ABM) programs targeting strategic prospects. • Partner closely with Sales to improve lead quality and conversion. • Manage relationships with external agencies, freelancers, and marketing partners. • Develop creative briefs and project requirements. • Ensure high-quality execution, accountability, and timely delivery. • Evaluate agency performance using measurable business outcomes. • Partner closely with the Chief Commercial Officer and founders to support commercial initiatives. • Develop sales presentations, case studies, marketing collateral, and customer-facing assets. • Translate customer feedback into marketing improvements. • Strengthen alignment between Sales and Marketing through scalable processes and enablement resources. • Build dashboards, attribution models, and marketing reporting frameworks. • Measure marketing effectiveness through qualified pipeline, conversion, and ROI metrics. • Leverage AI tools to improve productivity, streamline execution, and optimize workflows. • Continuously evaluate emerging AI technologies that enhance marketing performance.

🎯 Requirements

• 5+ years of experience leading B2B marketing initiatives within high-growth startups or fast-paced technology environments. • Demonstrated experience developing marketing strategy, building demand generation programs, and owning marketing outcomes from planning through execution. • Strong ability to position complex technical products, develop compelling messaging, and communicate effectively with sophisticated B2B audiences. • Experience driving inbound and outbound marketing campaigns, lead generation initiatives, and Account-Based Marketing (ABM) programs. • Proven success improving website performance, conversion rates, user journeys, and marketing funnel effectiveness. • Strong analytical capabilities with experience building dashboards, attribution models, and KPI frameworks to guide marketing decisions. • Experience managing external agencies, freelancers, and cross-functional stakeholders while maintaining high execution standards. • Strong familiarity with AI tools such as ChatGPT, Claude, or similar platforms, with experience integrating AI into marketing workflows and productivity. • Experience in Pharma, Biotech, Healthcare Technology, Deep Tech, CDMO, CRO, or other highly technical B2B industries is strongly preferred.