Creative Strategist – Performance Creative

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Oowlish

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2017

🤝 B2B

💳 Fintech

B2B • Software Development • Fintech

Oowlish is a technology company that specializes in providing end-to-end solutions for businesses looking to innovate by developing digital products and services. Their mission is to democratize innovation by connecting companies of all sizes with highly skilled tech talent, especially from developing countries, and they emphasize collaboration through tailored software development, UX/UI design, product management, and agile methodologies. Oowlish also invests in startups through Oowlish Ventures, helping entrepreneurs to co-design and scale their ideas into successful products.

📋 Description

• Develop Meta ad concepts, hooks, scripts, angles, and testing ideas • Create and iterate performance-focused advertising creatives • Build weekly creative testing plans based on campaign performance data • Analyze winning and underperforming creatives to identify repeatable patterns • Develop UGC briefs, shot lists, and creative direction for content teams • Recommend creative iterations based on performance signals and testing outcomes • Maintain a structured testing process across products, offers, audiences, formats, and creative angles • Collaborate closely with media buyers to improve campaign performance • Stay current on eCommerce creative trends, UGC formats, and paid social best practices • Contribute to creative strategy in AI-driven campaign environments

🎯 Requirements

• Proven experience developing high-performing Meta advertising creatives • Strong understanding of direct-response marketing principles • Experience working in eCommerce environments • Strong communication and organizational skills • Ability to balance brand consistency with performance objectives • Strong understanding of performance-driven creative strategy • Experience collaborating with media buying and marketing teams • Ability to analyze creative performance data and identify optimization opportunities • Experience creating UGC concepts, product-focused creative, testimonial creative, founder-led content, and offer-based advertising • Experience writing hooks, scripts, creative briefs, and testing hypotheses • Experience using CapCut, Photoshop, or similar design and video-editing tools • Strong understanding of performance metrics, including Thumbstop Rate, Hold Rate, CTR, CPC, CVR, CPA • Experience analyzing creative performance and identifying winning patterns • Ability to develop and execute structured creative testing programs

🏖️ Benefits

• Home office • Competitive compensation based on experience • Clear career plans and opportunities for significant growth within the company • International projects • Oowlish English Program (Technical and Conversational) • Oowlish Fitness with TotalPass • Games and competitions