Content Marketing Lead

🔥 6 minutes ago

🌐 Ireland, Portugal, +4 more countries – Remote

🇮🇪 Ireland – Remote 🇵🇹 Portugal – Remote 🇬🇧 United Kingdom – Remote 🇪🇸 Spain – Remote 🇧🇷 Brazil – Remote 🇨🇦 Canada – Remote

⏰ Full Time

🟠 Senior

✍️ Content Marketing Manager

👻 Ghost score 10%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Oyster

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2020

💼 Consulting

📦 Logistics

👥 HR Tech

Consulting • Logistics • HR Tech

Oyster® is an automated global employment platform that simplifies the process of hiring and managing international talent. With coverage in 180+ countries, Oyster provides solutions for global payroll, compliance, employee benefits, and talent mobility, allowing companies to onboard and manage both full-time employees and contractors efficiently. By leveraging deep local knowledge and expert guidance, Oyster helps businesses navigate the complexities of international hiring and scaling their workforce globally.

📋 Description

• Define Oyster’s long-term editorial and category strategy across Marketing, executive leadership, Product, People, Legal, and customer-facing teams • Resolve narrative trade-offs and establish consistent positions, evidence standards, and language • Own a multi-year editorial roadmap and portfolio of flagship research and thought-leadership initiatives • Set the final quality bar for voice, accuracy, evidence, and taste across human- and AI-produced content • Architect and govern AI systems for research, brand voice, fact-checking, source verification, repurposing, evaluation, and reporting • Define risk-based rules for AI, human, specialist, and executive involvement • Establish standards adopted across Marketing and partner teams • Measure throughput, cycle time, cost, adoption, quality, and business impact; evolve the system quarterly • Set the operating model for executive publishing and advise leaders on public arguments • Turn proprietary employment, salary, and hiring data into original research • Coordinate newsletters, podcasts, events, PR, analyst relations, Product Marketing, partner/customer storytelling, and social around shared narratives • Connect editorial decisions to growth, customer trust, target-account engagement, earned influence, and pipeline • Build reporting for portfolio and investment decisions • Identify emerging market shifts and recommend company responses • Direct senior stakeholders, freelancers, agencies, specialists, and subject-matter experts without formal authority • Create decision rights, operating rhythms, and shared standards • Define the capability roadmap and future organizational shape

🎯 Requirements

• 8+ years in content, editorial, or brand journalism • Senior ownership of a brand narrative or thought leadership programme at a B2B technology company • Evidence of setting a company or category narrative that changed decisions, earned external authority, and was adopted across teams • Portfolio of work that earned attention through citations, quotations, debate, or organic sharing • Demonstrated AI-first practice beyond drafting, including agents, custom workflows, evaluation, QA, governance, and adoption by others • Exceptional English-language editorial judgment, writing, editing, sourcing, and voice control • Ability to turn proprietary data and complex research into clear, defensible, business-relevant arguments • Experience making high-leverage trade-offs and setting direction across executives and multiple functions without formal authority • Proven ability to build scalable mechanisms, operating standards, and roadmaps • Motivation to operate as a high-autonomy individual contributor with no direct reports • English fluency in written and spoken English • Reliable home internet connection • Work authorization in the country of residence • Bonus: background in HR tech, global employment, future of work, fintech, or another compliance-heavy category • Bonus: AI search visibility experience • Bonus: video, podcast, or design fluency • Bonus: experience establishing an in-house newsroom or original research programme • Bonus: experience working or living across multiple markets, or speaking more than one language

🏖️ Benefits

• Fully remote work from home • Work from anywhere, subject to authorization to work where you live • 40 days off per year including holidays and vacation, or more if required by country • Plumm mental well-being service • Monthly wellbeing allowance through ThanksBen wallet • At least three months' paid parental leave for all new parents • Job protection for up to 12 months or as required locally • Work-from-home stipend for laptop and home office equipment • Asynchronous, collaborative work environment • Inclusive, global workplace • Reasonable accommodations during the recruiting process

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