Head of CRM – E-Commerce

🕒 4 days ago

🇩🇪 Germany – Remote

⏰ Full Time

🔴 Lead

🛍️ E-commerce

👻 Ghost score 12%

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Pammys

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2022

🛍️ eCommerce

🛒 Retail

eCommerce • Retail

Pammys is an online retail website (domain shown as pummys. com) that operates on the Shopify platform. The provided site text is a cookie/privacy page showing use of cookies and third-party services for personalization, analytics and advertising (Google, TikTok, Facebook, Pinterest, Microsoft Clarity, Klaviyo, HubSpot, Cloudflare and others). Based on the page content, Pammys appears to be a consumer-facing e-commerce retailer using standard web analytics, advertising and customer-engagement integrations to run an online shop. No product categories, funding or headcount are stated in the supplied text.

📋 Description

• Own the entire CRM and Retention Marketing function • Develop CRM strategy across the full customer lifecycle • Identify and act on opportunities to improve repeat purchase rate, purchase frequency, and Customer Lifetime Value • Own email communications and automated customer journeys end-to-end • Build, test, and optimize welcome flows, post-purchase journeys, cross-selling, reactivation, product launches, and other lifecycle journeys • Develop intelligent customer segments based on purchasing behavior, products, activity, and customer value • Systematically test subject lines, offers, send times, frequencies, content, and customer journeys • Quantify incremental contribution margin generated through CRM • Analyze customer behavior to understand repeat purchases, churn, and products driving subsequent purchases • Collaborate with Data, Marketing, and Product to translate insights into actions • Develop CRM playbooks for new markets and localize automations, segments, and communications • Build and scale the CRM function together with the team

🎯 Requirements

• Several years of experience in a CRM, Retention, or Lifecycle Marketing role within a D2C or e-commerce environment • Proven track record of increasing repeat purchase rate, Customer Lifetime Value, and CRM-generated revenue • Deep understanding of email marketing, marketing automation, customer journeys, segmentation, and personalization • Strong understanding of CRM metrics, cohorts, contribution margin, and customer economics • Ability to make consistently data-driven decisions • Experience with leading CRM and marketing automation platforms • Confidence working with and managing large customer databases • Strong testing and performance mindset • Ability to develop hypotheses, test systematically, and scale what works • Hands-on mentality combined with leadership skills • Ability to develop strategy while working deeply with flows, campaigns, segments, and performance data

🏖️ Benefits

• Fully remote work • End-to-end ownership of CRM strategy, systems, campaigns, and automations • Opportunity to shape the team and select the right tools • Personal and professional development opportunities • Free Pammys shoes: one pair of shoes per launch

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