User Acquisition Specialist

🕒 September 3

🇷🇸 Serbia – Remote

⏳ Contract/Temporary

🟡 Mid-level

🟠 Senior

📈 Growth Marketing

👻 Ghost score 25%

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Peaksel

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2012

🎮 Gaming

👥 B2C

💰 Non equity assistance on 2019-12

Gaming • B2C

Peaksel is a game developer and publisher based in Niš, Serbia (Peaksel D. O. O. ). The company creates and publishes mobile apps and games across categories such as virtual pet games, casual games, coloring books, math games, escape room games, and ringtones. Their portfolio lists numerous free apps and games (e. g. , My Om Nom – Virtual Pet, Emma the Ballerina, 100 Doors: Escape from Work, 100 Worlds — Escape Room Game) and ringtones. The website states reach metrics (over 516 million people enjoyed apps and 5,006,809,698 times used), supports multiple languages, and lists contact, jobs, and publishing partner pages. Privacy and cookie policies and kid-friendly privacy are present. Peaksel appears to operate as a mobile app/game studio and publisher focused on casual and family-friendly mobile entertainment.

📋 Description

• Plan, launch, and continuously optimize user acquisition campaigns for mobile games • Manage campaigns across Google Ads, Facebook, TikTok, Unity, Mintegral, Apple Search Ads, and other platforms • Monitor and analyze CPI, CPA, ROAS, LTV, retention, and conversion rate • Test creatives, audiences, geographic markets, bidding strategies, and campaign structures • Analyze campaign performance and make data-driven decisions • Identify opportunities to scale successful campaigns • Optimize budgets and manage advertising spend • Collaborate with Game Design, Product, and Art teams on UA creative development and testing • Monitor the mobile gaming market, competition, and current trends • Prepare regular campaign performance reports and analyses • Communicate and collaborate with external partners and Media Partners

🎯 Requirements

• Minimum 3 years of experience in User Acquisition, preferably within the mobile gaming industry • Hands-on experience independently managing and optimizing paid acquisition campaigns • Strong understanding of UA and performance marketing metrics • Experience with relevant advertising platforms • Strong analytical and commercial skills, with ability to make data-driven decisions • Knowledge of MMP platforms, preferably AppsFlyer, and Firebase • Understanding of the relationship between acquisition, retention, monetization, and LTV • Experience with campaign testing and optimization • Advanced level of English • Candidates must be able to invoice through their own registered business or self-employed status in their country of residence • Candidates must be available to work at least 4 hours within 08:00–16:00 CET/CEST each day

🏖️ Benefits

• B2B engagement as a contractor position • Ability to invoice through the candidate's own registered business or self-employed status in their country of residence • Compensation based on experience and seniority • Goal-oriented yet friendly, start-up-like atmosphere • Company culture valuing clear and respectful communication without unnecessary formalities • Open and honest feedback culture focused on professional development and continuous growth • Access to educational resources, professional training programs, and IT courses • Flexible location described as remote • Availability to work at least 4 hours within 08:00–16:00 CET/CEST each day

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