Head of Digital & E-commerce, B2B, International Markets

🔥 8 hours ago

🇵🇭 Philippines – Remote

💵 ₱180k / month

⏰ Full Time

🔴 Lead

🛍️ E-commerce

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Pear Tree.

WebsiteLinkedInAll Job Openings

1 - 10 employees

💼 Consulting

📦 Logistics

📣 Marketing

Consulting • Logistics • Marketing

Pear Tree is a Melbourne‑born offshore recruitment and hiring services company that connects Australian, US, and UK businesses directly with skilled offshore professionals (primarily from the Philippines) without agency markups. They provide end-to-end hiring support — sourcing, screening, skills assessments, video interviews, reference checks — and offer payroll, Employer‑of‑Record, and compliance assistance plus a six‑month replacement guarantee. Pear Tree recruits across IT, sales & marketing, finance, creative, admin and operations roles, emphasizing cost savings, direct pay to talent, and secure onboarding workflows.

📋 Description

• Develop and execute the digital and e-commerce strategy, aligning website improvements, marketing initiatives, and customer experience with business objectives and commercial targets. • Own the website roadmap, identify customer pain points, prioritise improvements, and work with developers on briefs, functional specifications, and acceptance criteria. • Improve end-to-end customer journeys across desktop and mobile, including product discovery, navigation, product comparison, enquiries, purchasing, and repeat ordering. • Increase online revenue, conversion rates, customer retention, and profitability through testing, optimisation, and data-driven decisions. • Ensure product information, pricing, specifications, imagery, availability, delivery details, and supporting resources are accurate and accessible. • Oversee SEO, AI search and answer-engine optimisation (AEO/GEO), paid search, paid social, email marketing, organic social, and digital campaigns. • Lead customer-facing content development, including buying guides, product comparisons, demonstrations, FAQs, and educational resources. • Coordinate development and systems teams to improve e-commerce functionality, integrations, data quality, and workflows across ERP and CRM systems. • Improve digital processes for trade accounts, enquiries, quotations, sample requests, technical downloads, and repeat purchases. • Coordinate developers, designers, content creators, multimedia specialists, and data resources, setting priorities, deadlines, quality standards, and accountability. • Monitor website performance, customer behaviour, marketing efficiency, qualified enquiries, revenue, and gross profit; present recommendations to senior leadership. • Benchmark leading digital businesses, test new ideas, and recommend investments based on customer value and commercial returns. • In the first 90 days: audit the business, website, customer journeys, and data; establish baselines; implement high-impact improvements; align teams; evaluate results; and present a six-month roadmap.

🎯 Requirements

• At least 5 years of experience in digital growth, e-commerce management, digital commerce, or a closely related field. • Proven ownership of a company website and its e-commerce or digital customer journeys. • Demonstrated success improving conversion rates, customer experience, online revenue, or other measurable commercial outcomes. • Experience leading or coordinating developers, designers, digital marketers, content creators, or other cross-functional specialists. • Strong understanding of website usability, customer journey optimisation, conversion rate optimisation (CRO), digital analytics, and e-commerce best practices. • Practical knowledge of SEO, paid advertising, email marketing, and content strategy, with the ability to manage specialists across multiple channels. • Ability to translate business objectives and customer insights into clear technical requirements, development priorities, and creative briefs. • Strong analytical skills and commercial judgement, with the ability to interpret performance data and make evidence-based decisions. • Excellent written and spoken English, including the confidence to present recommendations, communicate with international stakeholders, and challenge ideas constructively. • Experience using AI tools for research, analysis, workflow improvement, and content development, with appropriate verification of outputs. • Strong project management skills, attention to detail, and the ability to work independently in a remote environment. • Preferred: Experience in B2B e-commerce, wholesale distribution, manufacturing, building products, interior solutions, or other product-led industries. • Preferred: Experience supporting customers or businesses in Australia, New Zealand, or comparable international markets. • Preferred: Familiarity with Magento or other enterprise e-commerce platforms. • Preferred: Experience with ERP and CRM integrations, product information management, trade portals, product configurators, or technical product catalogues. • Preferred: Knowledge of customer education frameworks, including They Ask, You Answer. • Preferred: An appreciation for design-led brands and high-quality digital presentation.

🏖️ Benefits

• Paid Philippine regular holidays • Flexible working hours following New Zealand & Australian business time • 100% remote work • Independent Contractor Agreement