Head of Performance Marketing

Job not on LinkedIn

🔥 12 hours ago

🇿🇦 South Africa – Remote

💵 £1.5k / month

⏰ Full Time

🔴 Lead

📈 Performance Marketing

👻 Ghost score 0%

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Pear Tree.

WebsiteLinkedInAll Job Openings

1 - 10 employees

💼 Consulting

📦 Logistics

📣 Marketing

Consulting • Logistics • Marketing

Pear Tree is a Melbourne‑born offshore recruitment and hiring services company that connects Australian, US, and UK businesses directly with skilled offshore professionals (primarily from the Philippines) without agency markups. They provide end-to-end hiring support — sourcing, screening, skills assessments, video interviews, reference checks — and offer payroll, Employer‑of‑Record, and compliance assistance plus a six‑month replacement guarantee. Pear Tree recruits across IT, sales & marketing, finance, creative, admin and operations roles, emphasizing cost savings, direct pay to talent, and secure onboarding workflows.

📋 Description

• Architect and execute paid media strategies across Google Ads (Search, Shopping/Performance Max, YouTube) and Meta Ads (Facebook/Instagram) across international DTC sites • Formulate localized market playbooks focused on revenue, blended CAC, customer lifetime value, contribution margin, and net profitability • Optimize multi-million-pound monthly budgets across campaigns, territories, and channels to maximize ROAS and net margin • Lead rapid creative testing frameworks, landing page CRO, and frictionless checkout funnels with Design, Content, and Web Development teams • Align with CRM, Retention, and Marketplace teams to optimize full-lifecycle customer journey efficiency • Transition externally managed agency campaigns in-house without downtime, data loss, or performance dips • Lead, mentor, and elevate Google and Meta managers and media buyers • Conduct skill-gap analyses and recruit specialized talent • Inspect negative keyword trees, PMax asset groupings, CBO/ABO structures, bid caps, pixel integrations, and Conversions API setups • Establish reporting cadence, weekly performance sprints, attribution tracking, and commercial scorecards for executive leadership • Report directly to the Chief Operating Officer • Drive scalable, profitable DTC revenue across international territories

🎯 Requirements

• Demonstrable, referenceable experience managing multi-million-pound annual paid acquisition budgets in fast-paced e-commerce or DTC retail environments • Expert technical command of Google Ads (PMax, Search, Shopping, YouTube, Smart Bidding) • Expert technical command of Meta Ads Manager (Advantage+ Shopping, dynamic creative testing, manual bidding strategies) • Hands-on experience transitioning accounts away from external agencies into an efficient, self-sustaining internal performance department • Deep fluency in contribution margin economics, attribution modeling (first-click, data-driven, post-purchase surveys, Triple Whale/Northbeam/GA4), CAC:LTV ratios, and cash flow impact • Track record of recruiting, mentoring, and holding technical media buyers and campaign managers accountable • Flawless English verbal and written communication skills • Executive presence to present strategic roadmaps to C-level stakeholders • Direct exposure to high-volume Amazon Ads / Amazon Marketplace ecosystems (nice to have) • Hands-on experience scaling e-commerce brands in multiple languages and international markets across the UK, Europe, and the US (nice to have)

🏖️ Benefits

• UK public holidays

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