
51 - 200 employees
Founded 2018
🤖 Artificial Intelligence
📣 Marketing
🤝 B2B
💰 $2.8M Seed Round - Pencil on 2020-04
Artificial Intelligence • Marketing • B2B
Pencil is an AI-driven creative platform for marketers and brands. It uses generative artificial intelligence to produce ad creative (images and video) and concept variations designed for performance marketing and e-commerce advertisers, helping teams scale creative production and test many ad variants quickly. Pencil is positioned as a B2B tool for marketing teams and agencies.
🕒 August 6
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51 - 200 employees
Founded 2018
🤖 Artificial Intelligence
📣 Marketing
🤝 B2B
💰 $2.8M Seed Round - Pencil on 2020-04
Artificial Intelligence • Marketing • B2B
Pencil is an AI-driven creative platform for marketers and brands. It uses generative artificial intelligence to produce ad creative (images and video) and concept variations designed for performance marketing and e-commerce advertisers, helping teams scale creative production and test many ad variants quickly. Pencil is positioned as a B2B tool for marketing teams and agencies.
• Design and implement multi-agent workflows, including task decomposition, state management, and tool-use such as RAG and API integration • Implement rigorous evaluation frameworks using approaches and tools such as LLM-as-a-judge, promptfoo, or DSPy • Develop reusable agents and prompt libraries to serve 1,000+ brands with unique voices simultaneously • Partner with AI Engineering and Product teams to determine which behaviors should be handled via prompting, RAG, or fine-tuning • Act as the technical lead for complex client deployments, translating creative briefs into deterministic AI workflows • Design and scale foundational agents powering the Pencil SaaS platform • Architect custom workflows for brands requiring specific brand DNA and complex creative logic • Reduce failure rates of complex agent workflows • Minimize token usage and latency while increasing output quality • Measure agent output alignment with brand guidelines using automated evaluation tools • Roll out core agents across the Pencil user base
• 3+ years of direct GenAI experience • Deep, intuitive, and technical understanding of LLMs including GPT-4, Claude, and Gemini • Understanding of multimodal models including Stable Diffusion, Midjourney, and Video Gen • Systems thinking across latent space, context windows, and multi-agent input/output flows • Comfort with Python, JSON structures, and API documentation • Familiarity with benchmarking and A/B testing AI outputs • Ability to translate creative direction into technical prompting strategies • Experience with orchestration frameworks such as LangChain, CrewAI, or AutoGen is a major plus • Ability to work from the candidate’s home country • Legal right to work and remain in the country in which the candidate intends to work from
• 25 days PTO plus public holidays, although we operate a Flexible Time Off scheme • Health insurance / private medical cover • Monthly stipend towards wellness, fitness, and learning and development • Remote - work from anywhere in your home country • Enhanced parental leave policies, whether you become a parent through birth, adoption or surrogacy • Access to our Pencil office in The Shard, London for our UK employees • Flexible working hours
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