Content & Communications Marketing Manager – Germany

🕒 September 11

🇩🇪 Germany – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

✍️ Content Marketing Manager

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Pennylane

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2020

☁️ SaaS

💳 Fintech

🤝 B2B

SaaS • Fintech • B2B

Pennylane is a French SaaS platform that centralizes financial management, accounting, invoicing, expense management, treasury and business banking features for small and medium-sized businesses, independents and accounting firms. It provides an integrated dashboard, automated workflows, bank account and corporate cards, invoice and payment tools, and native integrations with accounting and payments partners to streamline bookkeeping and cashflow operations.

📋 Description

• Develop Pennylane’s German content strategy and shape how the company is perceived in the German market • Develop LinkedIn content, editorial calendars, and content pillars covering the product, e-invoicing, market trends, and related topics • Create video and written case studies and customer stories, including a structured repurposing approach • Develop lead magnets, guides, articles, newsletters, and other formats for accounting firms and SMEs • Support the development and production of the podcast • Adapt international content for the German market, audience, and cultural context • Collaborate with Product Marketing, Product, and Sales on product launches, product updates, and market topics • Translate complex product, regulatory, and accounting subjects into accessible and engaging content • Develop sales-enablement materials such as pitch decks, one-pagers, product stories, and other assets • Create content for events, webinars, and conferences, including social posts, emails, presentations, event pages, and onsite materials • Support communications before, during, and after events and maintain a consistent brand presence • Establish content processes and editorial plans with German and international teams • Coordinate designers, freelancers, agencies, and other external partners as needed • Use AI tools for research, drafting, repurposing, and localization while maintaining quality, accuracy, and tone of voice • Analyze content performance and continuously improve topics and formats

🎯 Requirements

• Native-level German writing and speaking skills • Very good professional English skills • Approximately 5 years of experience in Content, Communications, Product Marketing, Brand Content, or B2B Marketing • Experience writing for a B2B audience, ideally in SaaS, FinTech, Finance, Accounting, or another complex or regulated environment • Ability to quickly understand complex information and develop clear, relevant, and compelling stories • Strong editorial judgment • Ability to structure, prioritize, and advance multiple topics and projects simultaneously • Comfortable collaborating with Brand, Product, Sales, Growth, and Events teams • Ability to work independently without needing a perfect brief • Careful, quality-focused approach balanced with speed and pragmatism • Experience building a brand in a new market, content repurposing, AI-supported content processes, and international environments are a plus, but not required

🏖️ Benefits

• Remote-friendly culture • International environment with more than 25 nationalities • Opportunity to shape Pennylane’s brand and communications in the German market • Access to the experience, brand foundations, and resources of the international team • High degree of autonomy and room to develop market-specific communications