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Art Director – Performance Creatives

🔥 3 minutes ago

🇩🇪 Germany – Remote

⏰ Full Time

🔴 Lead

🧑‍🎨 Art Director

🗣️🇩🇪 German Required

Where this job comes from

Posted on Performancepixel GmbH's careers page, not through a job board

First seen by Remote Rocketship 3 minutes ago

Logo of Performancepixel GmbH

Performancepixel GmbH

1 - 10 employees

Founded 2019

📣 Marketing

🛍️ eCommerce

📱 Media

Marketing • eCommerce • Media

Performancepixel GmbH is a creative performance marketing agency specializing in the creation of ad creatives for Meta and TikTok. As Germany's first Creative-First agency, they aim to set new standards in performance design, focusing on elevating creative performance through data-driven strategies and high-quality designs. Their full-service approach includes comprehensive audits, tailored workshops, in-depth audience analysis, and continuous optimization to maximize campaign effectiveness across social media platforms.

📋 Description

• Develop creative strategies, including campaign concepts, angles, testing approaches, and messaging • Conduct audience, competitor, and platform research • Systematically deconstruct ads and analyze effective hooks and attention patterns • Analyze performance in Ads Manager and derive actionable learnings • Create creative reports and strategy presentations for clients • Maintain direct client contact, lead calls, and present concepts and results • Lead the design team comprising graphic designers, motion designers, video editors, and copywriters • Brief, provide feedback to, and support the development of the team • Coordinate capacity, priorities, and deadlines • Ensure the quality of all advertising assets with regard to visual quality, performance, safe zones, and platform requirements • Further develop AI workflows using Claude, Figma, and Higgsfield • Share learnings with the team

🎯 Requirements

• At least 3 years of professional experience in art direction, creative strategy, or as a creative lead, ideally in performance marketing or an agency environment • Exceptional creativity and the ability to develop distinctive ideas • Confident professional presence, with the ability to present ideas clearly and convincingly to clients and make decisions • Proficiency with common design tools, particularly Figma • Advanced AI skills; ability to work independently with Claude and Figma • Experience with Higgsfield, ElevenLabs, and similar tools is a major plus • Demonstrated experience developing ad creative concepts for Meta, TikTok, or similar platforms, evidenced by a portfolio • Ability to read Ads Manager data and interpret CTR, hook rate, and ROAS • Leadership experience and experience with capacity planning • Structured, independent approach to managing multiple clients • Strong interest in social ads, trends, and platform updates • German proficiency at least at C1 level • English proficiency at least at B2 level

🏖️ Benefits

• Work with major brands such as Nivea, Sixt, Shop Apotheke, mymuesli, and Steiff at a strategic level • AI processes and tools such as Claude, Figma, and Higgsfield • Goal-oriented work rather than time-based work • Flexible working hours • Remote-first environment • Data-driven environment • Direct collaboration with the executive team • Creative freedom to shape the agency’s direction • Urban Sports membership • JobRad bike leasing • Several workations per year • Regular team events • Paid test assignment (strategy case) • Permanent employment contract

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