ABM Strategist, Client Services

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Power Digital Marketing

WebsiteLinkedInAll Job Openings

501 - 1000 employees

🤝 B2B

👥 B2C

B2B • B2C • Marketing

Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.

📋 Description

• Build, maintain, and continuously refine target account lists, tiering, and scoring models in 6Sense and Demandbase • Monitor intent data and account engagement signals daily; flag movement and surface insights to the Director of ABM before they become client questions • Support the Director of ABM in developing ABM audits, playbooks, and GTM plans for clients • Translate account tiers and intent signals into campaign briefs and targeting inputs for Paid Media, Paid Social, Content, and Email/Lifecycle teams • Coordinate with channel teams to confirm account-based campaigns are executing against the intended tiering and messaging strategy • Own ABM reporting and dashboards; track pipeline influenced/sourced, account engagement, and movement through funnel stages • Support cross-agency collaboration across SEO, Paid Media, Creative, PR, Influencer, and CRO to keep ABM campaigns unified • Assist Revenue and Appraisal teams with account and market research for new and expanded business opportunities • Employ AI technologies to enhance and optimize ABM processes and reporting • Utilize and leverage Power Digital's nova ecosystem as it relates to ABM strategy and reporting • Join client calls and discovery discussions to represent ABM performance and platform data; build toward leading these independently

🎯 Requirements

• Mandatory: hands-on working proficiency with 6Sense, Demandbase, or an equivalent ABM/intent data platform • 2–4 years in B2B marketing, marketing operations, or ABM, in-house or in-agency • Comfortable working in core B2B Martech such as Salesforce, Marketo, or HubSpot • Working knowledge of intent data, predictive scoring, and account tiering, with a desire to go deeper on the strategy behind them • Strong analytical skills; comfortable pulling and interpreting data without hand-holding • Clear written and verbal communication; able to translate platform data into a takeaway a channel lead or client can act on • Organized and detail-oriented; able to manage account data and reporting across multiple clients concurrently • Team-oriented and collaborative, with the confidence to flag issues or opportunities to more senior stakeholders • Agency experience valued but not required

🏖️ Benefits

• Base salary + commission opportunities • Prepaid Medicine Plan • 15 paid vacation days (PTO) per year • Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors • Fully flex work environment: full-remote, in-office, or hybrid • A one time 400.000 COP Work From Home (WFH) stipend automatically added to your first paycheck • Employee Assistance Program (EAP) • 17 observed Colombian national holidays + 2 mental health recharge days per year • Legal benefits like Prima, Cesantias • Paid Social Security • Unlimited opportunities for growth & leadership within a rapidly growing firm • Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s) • Quarterly awards including prize money and recognition for outstanding performance • Opportunities to be involved in company DEI initiatives