Creative Strategist

🕒 August 5

🇲🇽 Mexico – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎨 Creative Strategist

👻 Ghost score 25%

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Logo of Power Digital Marketing

Power Digital Marketing

501 - 1000 employees

💼 Consulting

👥 B2C

📣 Marketing

Consulting • B2C • Marketing

Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.

📋 Description

• Lead paid social creative strategy for 8–10 clients • Use data insights, consumer research, and brand research to design high-performing creative assets • Collaborate with internal teams across departments and roles • Maintain client communications and sentiment • Develop rapport with clients and explain Power Digital processes • Research client brands, competitors, and industry trends • Audit accounts to identify winning ads, present data to clients, and define hypotheses and testing strategies through monthly roadmaps • Write strategic consumer-centric direct-response copy and messaging strategies • Manage production requests and output using Asana • Review video and image assets and provide actionable feedback to editors • Lead internal creative team syncs and brainstorms • Serve as the client point of contact for creative strategy • Understand requested edits, reshoots, and other deliverables • Push back on client timelines, scope, feedback, and direction to drive performance • Employ AI technologies to enhance and optimize business processes • Use and leverage Power Digital’s Nova ecosystem • Pursue campaign improvements against CPA, CTR, ROAS, and brand-awareness goals

🎯 Requirements

• Proficiency with Meta Ads Manager and/or performance data tools such as TikTok, YouTube, and Pinterest • Technical skill in pulling and using creative performance data to analyze trends and insights and inform creative roadmaps • Understanding of performance-driven creative best practices and ability to apply them • Ability to write effective ad copy, structure scripts, and oversee execution with corresponding visuals • Ability to communicate and collaborate with clients, production, and post-production teams • Ability to generate strong client campaign results through high-performing creative strategy

🏖️ Benefits

• Equal Opportunity Employer • Diverse and inclusive workplace • People-first culture • Autonomy and professional growth implied through a culture of innovation, integrity, autonomy, and grit

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