Director of Account Based Marketing

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Power Digital Marketing

WebsiteLinkedInAll Job Openings

501 - 1000 employees

🤝 B2B

👥 B2C

B2B • B2C • Marketing

Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.

📋 Description

• Own end-to-end ABM strategy and delivery across the B2B client portfolio — account selection and tiering, intent signal strategy, and multi-channel orchestration • Serve as Power Digital's primary ABM subject matter expert and Account Director for the Strategy and ABM teams • Build and refine ABM audits, playbooks, and GTM plans for clients in partnership with the B2B Client Strategy team • Architect and manage 6Sense and Demandbase implementations, including intent data integration, account scoring models, and predictive analytics workflows • Translate intent and engagement data into actionable account tiers and campaign triggers for Paid Media, Paid Social, Content, and Email/Lifecycle teams • Lead cross-agency collaboration across SEO, Paid Media, Creative, PR, Influencer, and CRO to ensure ABM campaigns are unified rather than siloed • Identify efficiency opportunities in the delivery of ABM products and collaborate toward implementation • Support Revenue and Appraisal teams on complex GTM and ABM strategies for new and expanded business opportunities • Employ AI technologies to enhance and optimize ABM processes and reporting • Utilize and leverage Power Digital's nova ecosystem as it relates to ABM measurement and reporting • Present ABM strategy and performance directly to clients; lead discovery discussions on account-based approaches • Mentor and upskill Strategy and ABM team members on platform proficiency and account-based methodology • Own the ABM measurement framework — pipeline influenced/sourced, account engagement, and velocity through funnel stages

🎯 Requirements

• Mandatory: hands-on proficiency with 6Sense, Demandbase, or equivalent ABM/intent data platforms — this is a non-negotiable requirement for the role, not a nice-to-have • 7+ years in B2B marketing strategy or ABM, in-house or in-agency, with demonstrated ownership of account-based programs end to end • Strategic knowledge of core B2B Martech such as Salesforce, Marketo, and HubSpot, and how they integrate with ABM platforms • Deep understanding of intent data, predictive scoring, and account tiering — and how to operationalize them across channels • Comfort and ease presenting strategy to clients and leading discovery discussions • Strong project management skills; able to run multiple client ABM programs concurrently • Strategic understanding of clients' business metrics and pipeline mechanics, and how ABM contributes to them • Team-oriented and collaborative; comfortable leading cross-functional teams without direct authority • Agency experience valued but not required.

🏖️ Benefits

• Base salary paid in USD + commission opportunities • Unlimited Time Off available on day one • Fully flex work environment: full-remote, in-office, or hybrid • Healthcare stipend: $50/month to support your healthcare or insurance costs • National Holidays + 2 Mental Health Recharge Days per year • Unlimited opportunities for growth & leadership within a rapidly growing firm • Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s) • Quarterly awards including prize money and recognition for outstanding performance • Opportunities to be involved in company DEI initiatives