Senior Media Manager, Healthcare

🕒 July 24

🇳🇮 Nicaragua – Remote

⏰ Full Time

🟠 Senior

👔 Manager

👻 Ghost score 53%

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Power Digital Marketing

WebsiteLinkedInAll Job Openings

501 - 1000 employees

💼 Consulting

👥 B2C

📣 Marketing

Consulting • B2C • Marketing

Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.

📋 Description

• Partner with the Media Supervisor on strategy and planning • Lead client conversations and reinforce strategic direction • Identify testing and growth opportunities • Support the Associate Media Director across media planning • Manage paid media campaigns daily, analyze performance drivers, optimize campaigns, and provide actionable recommendations • Collaborate with the creative team on assets, messaging, and design concepts • Manage designated paid media accounts end-to-end • Meet pacing and KPI requirements • Own Paid Search strategy, project ideation, roadmapping, and testing • Work with Account Managers and the Media Supervisor to identify client goals and efficiency requirements • Identify opportunities to increase billing and expand media coverage • Learn new strategies, test platforms, and expand paid media offerings • Serve as primary internal and external contact for owned accounts • Generate reports, write insights, and communicate with clients • Maintain accounts through optimizations, structural updates, bidding methodologies, conversion types, and copy revisions • Design and adjust campaign strategies to meet client business goals • Design and deploy monthly and quarterly tests across structure, targeting, creative, messaging, and conversion • Continually test, verify, and improve full-funnel structures

🎯 Requirements

• Advanced proficiency in spoken and written English • 4–5+ years of experience, primarily in Paid Search • Experience in Paid Social, Programmatic, or both is ideal • Required expertise in Google Ads • Familiarity with Bing, Meta, and a DSP platform suggested • Experience managing paid media budgets above 100k per month • Experience driving paid media strategy and testing • Ability to communicate with and convince clients • Strong reporting, insights, and optimization toward client business goals • Experience owning projects end-to-end, from strategy briefs and recommendations through campaign/test deployment and reporting • Excellent communication, problem-solving, and interpersonal skills • Proficiency in Microsoft Office Suite and Google Workspace • Ability to interface with internal team members and clients • Ability to multitask and prioritize tasks effectively

🏖️ Benefits

• Equal Opportunity Employer • Diversity and inclusion-focused culture • No application, processing, or training fees

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