Senior Strategist, Programmatic

🔥 0 minutes ago

🇧🇷 Brazil – Remote

⏰ Full Time

🟠 Senior

👻 Ghost score 14%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Power Digital Marketing

WebsiteLinkedInAll Job Openings

501 - 1000 employees

💼 Consulting

👥 B2C

📣 Marketing

Consulting • B2C • Marketing

Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.

📋 Description

• Own execution, performance, and growth of programmatic marketing services across a book of business • Service complex, enterprise-level accounts and advise clients on programmatic and cross-channel strategy • Own reporting, campaign optimizations, client communication, and programmatic deliverables and workflow • Lead strategic collaboration with specialists, planning teams, marketing sciences, and account teams • Design and implement programmatic campaigns across mobile, display, video, CTV, DOOH, and audio • Oversee onboarding of programmatic accounts and campaigns within DSPs • Identify audience segments and establish data partnerships to improve targeting • Negotiate with media vendors and networks to curate campaign-aligned inventory • Serve as primary programmatic communications contact, subject matter expert, and client advisor • Integrate reporting APIs and data strategies to optimize campaign performance • Analyze KPIs and deliver campaign insights to senior stakeholders • Support measurement recommendations and employ AI technologies to optimize business processes • Leverage Power Digital's Nova ecosystem

🎯 Requirements

• Advanced proficiency in spoken and written English is required • 4+ years direct experience managing cross-channel performance marketing campaigns for e-commerce, B2B, and B2C lead generation companies • Strong business acumen and ability to translate quantitative data into actionable business insights and recommendations • Proven understanding of digital marketing principles and strategies across mobile, display, video, OTT, CTV, and audio • Knowledge of ad creative best practices, including ad formats, specs, and messaging for different platforms • Proficiency in audience targeting techniques, including demographics, behavioral targeting, and retargeting within programmatic platforms • Excellent communication, collaboration, and organizational skills • Strong attention to detail in setting up, monitoring, and managing programmatic campaigns • Expertise in ad tech tools and platforms, including ad servers, ad verification tools, and ad trafficking systems • Experience managing multiple projects from start to finish • Track record of successfully building working relationships and influencing key decision makers