Senior Strategist, Programmatic

🔥 0 minutes ago

🇲🇽 Mexico – Remote

⏰ Full Time

🟠 Senior

👻 Ghost score 14%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Power Digital Marketing

WebsiteLinkedInAll Job Openings

501 - 1000 employees

💼 Consulting

👥 B2C

📣 Marketing

Consulting • B2C • Marketing

Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.

📋 Description

• Own execution, performance, and growth of programmatic marketing services across a book of business • Service complex, enterprise-level accounts and navigate client questions, difficult conversations, roadblocks, and account issues • Own reporting, optimizations, client communication, and execution of programmatic deliverables and workflow • Provide ongoing insights and forward-thinking strategy to clients • Lead strategic collaboration with specialists, planning teams, marketing sciences, and account teams • Develop and execute sophisticated programmatic strategies • Design and implement campaigns across mobile, display, video, CTV, DOOH, and audio • Oversee onboarding of programmatic accounts and campaigns within DSPs • Identify audience segments and establish data partnerships • Negotiate with media vendors and networks to curate campaign inventory • Serve as primary programmatic communications contact, subject matter expert, and trusted client advisor • Provide strategic guidance and consultation to clients • Integrate reporting APIs and optimize campaign performance through data-driven insights • Implement data integration strategies • Analyze campaign performance and monitor KPIs using advanced reporting tools • Deliver campaign insights and analysis to senior stakeholders • Support measurement recommendations using appropriate methodologies • Employ AI technologies to enhance and optimize business processes • Utilize Power Digital’s Nova ecosystem

🎯 Requirements

• Proficiency in spoken and written English at an advanced level is required • 4+ years direct experience managing cross-channel performance marketing campaigns for e-commerce, B2B, and B2C lead generation companies • Strong business acumen, with the ability to translate quantitative data into actionable business insights and recommendations • Proven understanding of digital marketing principles and strategies across mobile, display, video, OTT, CTV, and audio • Knowledge of ad creative best practices, including ad formats, specs, and messaging for different platforms • Proficiency in audience targeting techniques, including demographics, behavioral targeting, and retargeting within programmatic platforms • Excellent communication, collaboration, and organizational skills • Strong attention to detail in setting up, monitoring, and managing programmatic campaigns • Expertise in ad tech tools and platforms, including ad servers, ad verification tools, and ad trafficking systems • Experience managing multiple projects from start to finish • Track record of building working relationships and influencing key decision makers

🏖️ Benefits

• Equal Opportunity Employer • Diversity and inclusion valued across race, gender identity, age, disability status, veteran status, sexual orientation, religion, and other aspects of identity • Power Digital’s people-first culture emphasizing integrity, autonomy, and grit