Customer Lifecycle Marketing Manager

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PubNub

WebsiteLinkedInAll Job Openings

51 - 200 employees

🔌 API

🏢 Enterprise

☁️ SaaS

API • Enterprise • SaaS

PubNub is a real-time developer platform that provides the infrastructure for scalable real-time applications. It offers a comprehensive suite of APIs, SDKs, and integrations for building real-time chat, live audience engagement, multi-user collaboration, IoT device control, and more. With PubNub, developers can leverage its powerful network infrastructure to achieve rapid development and scalability across various use cases. The platform supports multiple programming languages, including JavaScript, Kotlin, Go, Dart, Swift, Unity, and Ruby, and ensures security and compliance with standards such as GDPR, HIPAA, and SOC2. PubNub aims to facilitate faster development, lower risks, and increased growth for its customers with its robust pub/sub network and infrastructure solutions.

📋 Description

• Build customer lifecycle and nurture programs distinct from prospect marketing. • Design platform expansion campaigns based on onboarding use cases and unused features. • Partner with Go-to-Market Engineering (GTME) on customer health scoring and expansion signal detection. • Create ROI reports and value summaries as easy, one-click artifacts Account Managers can use in-deal. • Run multi-team penetration plays within existing enterprise accounts. • Build win-back and re-engagement campaigns for quiet or at-risk customers. • Analyze why customers leave and turn insights into retention plays. • Partner closely with Customer Success and Account Managers on retention initiatives.

🎯 Requirements

• 3+ years in lifecycle, customer, or retention marketing in B2B SaaS. • Strong familiarity with connecting to developer-focused audiences. • Data-driven approach to segmentation, timing, and measurement. • Hands-on experience with CRM and marketing automation. • Collaborative and cross-functional, especially with Customer Success and Sales. • Experience with product usage data or product-led growth signals (Nice to Have). • Background in expansion and NRR-focused programs (Nice to Have). • Familiarity with developer or technical customer bases (Nice to Have).

🏖️ Benefits

• Monthly compensation ranging from PLN 12,000 to PLN 18,000