Digital Marketing Specialist

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PulseMediaNL

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2011

📣 Marketing

🎯 Recruiter

Marketing • Recruitment

PulseMediaNL is a digital marketing agency and content hub that offers data-driven digital marketing and advertising services and also markets itself as providing global talent solutions for scalable business growth. The site publishes frequent articles and guides on digital advertising, marketing strategy, conversion rate optimization, traffic growth, and related topics, and positions itself to help businesses drive traffic, leads and revenue through smart digital marketing.

📋 Description

• Collaborate with the marketing team to develop comprehensive digital marketing strategies that align with business goals and objectives. • Create and curate high-quality, engaging content for various digital platforms, including websites, blogs, social media, and email marketing campaigns. • Conduct keyword research, on-page and off-page SEO optimization, and monitor website performance to improve organic search rankings. • Manage and maintain our social media profiles, creating and scheduling content, monitoring engagement, and analyzing metrics to refine strategies. • Plan and execute paid advertising campaigns on platforms such as Google Ads, Facebook Ads, and other relevant channels to drive traffic and conversions. • Develop and execute email marketing campaigns, including list segmentation, content creation, and performance analysis. • Monitor and analyze key performance indicators (KPIs) using tools like Google Analytics, and provide regular reports with actionable insights to improve marketing strategies. • Identify opportunities to improve website and landing page conversion rates through A/B testing and other CRO techniques. • Implement and manage marketing automation tools to streamline marketing processes and nurture leads. • Stay up-to-date with industry trends and competitive landscape to identify opportunities and threats.

🎯 Requirements

• Bachelor's degree in Marketing, Digital Marketing, or a related field (Master's degree is a plus). • Proven experience in digital marketing, including SEO, SEM, social media management, and email marketing. • Proficiency in using digital marketing tools and platforms, such as Google Analytics, Google Ads, Facebook Business Manager, and marketing automation software. • Strong analytical skills and the ability to interpret data and make data-driven decisions. • Excellent written and verbal communication skills. • Creative thinking and a passion for staying up-to-date with the latest digital marketing trends. • Strong project management skills and the ability to work effectively in a team.

🏖️ Benefits

• Employees can work remotely