Digital Marketing Specialist

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🕒 March 31

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PurpleLab

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2015

⚕️ Healthcare Insurance

🤖 Artificial Intelligence

💊 Pharmaceuticals

Healthcare Insurance • Artificial Intelligence • Pharmaceuticals

PurpleLab is a healthtech company with a mission to make healthcare speak a single unified language to drive better outcomes. Their no-code healthcare analytics platform, HealthNexus™, empowers life sciences, payers, providers, and other stakeholders with real-world evidence to address conventional and emerging challenges swiftly and cost-effectively. PurpleLab enables precise identification of healthcare practitioners and organizations, facilitating targeted campaigns and performance measurement, thus enhancing healthcare outcomes.

📋 Description

• Manage and schedule social media posts using tools like Later or Buffer • Build and send email newsletters via Mailchimp, Klaviyo, or similar platforms • Maintain organized content calendars across client accounts (social, email, events) • Respond to and organize customer reviews (Google, Yelp, Facebook) • Assist with the setup and optimization of Google and Meta Ads campaigns • Track campaign performance and organize insights in Google Sheets • Create basic branded visuals (social posts, banners, headers) in Canva • Support light website edits using Squarespace or CMS platforms • Write and edit content for the agency (LinkedIn, blog posts, email updates) • Assist with event logistics and internal promotions • Participate in agency video content creation (scripting, coordination) • Keep Google Drive, files, and SOPs tidy and easy to access • Support internal communications via Slack and project updates

🎯 Requirements

• Fluent in spoken and written English (U.S. style/tone) • Strong writing skills for captions, newsletters, and blog posts • Proficiency with Google Drive (Docs, Sheets, Slides) • Experience using scheduling tools like Later, Buffer, Planoly • Email marketing: familiar with Mailchimp, Klaviyo, or similar • Canva proficiency for visuals; bonus if you know CapCut or video tools • Familiar with Squarespace or light CMS edits • Bonus: Experience running Meta or Google Ads campaigns • Solid attention to detail and ability to juggle multiple projects • Enthusiasm for food, hospitality, and modern digital marketing trends • Experience using ChatGPT for ideation, drafts, or outlines is a plus

🏖️ Benefits

• Flexible working arrangements