Senior ASA/ASO Manager

Job not on LinkedIn

🔥 2 hours ago

🌐 Poland, Ukraine – Remote

🇵🇱 Poland – Remote 🇺🇦 Ukraine – Remote

⏰ Full Time

🟠 Senior

👔 Manager

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Readdle

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2007

👥 B2C

🛍️ eCommerce

⚡ Productivity

B2C • eCommerce • Productivity

Readdle is a company that specializes in productivity applications designed to enhance workflows for individuals and teams. They offer a suite of apps including PDF Expert, a top-rated PDF editor; Spark, a focused email client; Scanner Pro, a leading scanner app for iOS; Calendars, a personal time management tool; and Documents, an app for file actions. Readdle's products are recognized for their user-friendly interfaces and have been downloaded over 235 million times across the globe. With a global footprint, Readdle strives to simplify complex processes, making technology more accessible and efficient. Their apps have received numerous accolades, such as 'App of the Year' and 'Editors' Choice' by Apple, demonstrating their impact and high quality in the software industry.

📋 Description

• Own the Apple Search Ads strategy for Spark and Calendars end-to-end, including keyword research, campaign structure, bidding, budget allocation, and scaling across markets • Continuously test and optimize campaigns to achieve target CPA/ROAS and volume goals • Drive App Store Optimization strategy, including keyword research, metadata optimization, localization, creative assets, and product page experimentation • Monitor rankings, category placement, competitor activity, and App Store algorithm changes, converting findings into action plans • Partner with Product, Design, Marketing, and Data/Analytics teams to align ASA/ASO efforts with growth and monetization goals • Build and maintain reporting dashboards and report on spend, installs, CPA, conversion rate, keyword rankings, and overall ASA/ASO performance • Manage budgets across multiple markets and prioritize investment based on performance and opportunity • Stay current on Apple ad platform updates, App Store policy changes, and industry best practices

🎯 Requirements

• 4+ years of hands-on experience running Apple Search Ads campaigns at scale, ideally for consumer mobile apps • Proven App Store Optimization experience, including keyword research tools such as AppTweak, Sensor Tower, FoxData, or similar • Experience with metadata optimization and creative testing • Strong analytical skills • Comfortable working with App Store Connect, MMPs such as Adjust or AppsFlyer, and BI tools • Experience managing meaningful ad budgets and multi-market campaigns • Understanding of mobile app funnels, LTV, CPA, user acquisition, and monetization strategy • Excellent English communication skills and ability to present results and recommendations to cross-functional stakeholders • Structured, hypothesis-driven testing approach • Curiosity and willingness to keep experimenting as the App Store evolves

🏖️ Benefits

• Customer-centric culture with direct customer engagement opportunities • Relentless growth and opportunities to learn, evolve, and raise the bar • Exceptional people and team environment • Transparent work culture and collective success • Opportunity to make real impact through products used by millions • Culture of innovation with curiosity and creativity encouraged