AI-First Marketing Lead

🕒 6 days ago

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refive

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2019

🛒 Retail

📣 Marketing

💰 Pre Seed Round on 2021-08

Retail • Data Analytics • Marketing

refive is a company that specializes in digital engagement and data capture technology for brick-and-mortar retailers. It offers tools such as digital receipts and in-store touchpoints to personalize customer interactions, enhance loyalty, and improve retention. The company focuses on transforming in-store customer experiences by connecting online and offline customer data to deliver personalized marketing and engage customers across channels.

📋 Description

• Own the entire marketing function: strategy, content, SEO, events, partner co-marketing, and brand. • Run most of it through AI-powered workflows and agentic automation rather than headcount. • Zoom from annual content strategy to line-level copy review to prompting a new automation pipeline. • Own the editorial standard across everything that goes out — LinkedIn posts, blog content, SEO copy, case studies, newsletter. • Direct and maintain agentic pipelines that produce content at scale. • Align the content calendar with live pipeline priorities. Brief assets for key accounts. • Own organic growth via blog strategy, keyword targeting, distribution playbook, conversion path optimisation. • Evolve the Retail Spotlight podcast into a content ecosystem. • Project-manage event participation remotely — NRF, EuroShop, RTS London and similar. • Develop joint campaigns and launch materials with white-label and integration partners as the pipeline scales. • Own the automated weekly marketing dashboard (GA4, HubSpot, LinkedIn). Know your numbers. Flag what is not working before anyone asks.

🎯 Requirements

• 6-8 years of B2B SaaS or tech marketing experience, with real ownership - not just execution support. • You have run campaigns end to end and have results to show. • Fluent, flawless native spoken and written English • Agentic automation fluency. You have built or designed workflows using tools like Claude Code, n8n, Make, Zapier, or similar. • You are comfortable prompting LLMs for structured outputs and wiring them into repeatable pipelines. • Strategic range with execution instinct. You can write a marketing plan in the morning and review a CTA in the afternoon. • Content quality instinct. You can tell the difference between AI-generated content that performs and content that just sounds like it was AI-generated. • You write well yourself - sharp, no fluff, B2B-appropriate. • Modern mindset, not stuck in old-school playbooks. Curious about what new tools can do, comfortable with ambiguity, willing to try things that have no case study yet - but experienced enough to know what good looks like and push back when a shortcut will cost you later. • HubSpot and GA4 proficiency. You track what matters and use data to change direction, not validate decisions already made. • Retail or martech experience is a genuine plus — if you understand how brick-and-mortar retailers think about footfall, loyalty, and first-party data, you will ramp faster and produce better work. • One or more European language skills are a significant bonus given our primary market. But not a must have.

🏖️ Benefits

• End-to-end ownership of a marketing function with real enterprise customers and a clear growth path • The chance to build and document an AI-first lean marketing playbook - a genuinely novel problem • Attractive compensation package and options after year 1 • Training budget and access to the latest AI tooling • Direct access to the founding team and meaningful strategic input from day one • Work from home or Goa or the mountains, wherever you want as long as you have a perfect internet connection • We use heavy agentic automation across content, research, and reporting. This role is not about doing more with less, it is about designing systems that handle the repeatable work so human judgment goes where it actually matters. If that excites you, you will fit here.