AI-First Marketing Lead

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refive

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2019

🛒 Retail

💰 Pre Seed Round on 2021-08

Retail • Data Analytics • Marketing

refive is a company that specializes in digital engagement and data capture technology for brick-and-mortar retailers. It offers tools such as digital receipts and in-store touchpoints to personalize customer interactions, enhance loyalty, and improve retention. The company focuses on transforming in-store customer experiences by connecting online and offline customer data to deliver personalized marketing and engage customers across channels.

📋 Description

• Own the entire marketing function: strategy, content, SEO, events, partner co-marketing, and brand • You move in sprints, ship fast, and never let perfect be the enemy of good • Content quality and brand voice: Own the editorial standard across everything that goes out — LinkedIn posts, blog content, SEO copy, case studies, newsletter. You are the last human filter before anything is published. • AI content engine: Direct and maintain agentic pipelines that produce content at scale. You set direction, write the prompts, evaluate the output, and intervene when the machine gets it wrong. • Account-based marketing support: Align the content calendar with live pipeline priorities. Brief assets for key accounts. Make sure sales has what it needs, when it needs it — not generic collateral. • SEO and inbound: Own organic growth. Blog strategy, keyword targeting, distribution playbook, conversion path optimization. • Brand and thought leadership: Evolve the Retail Spotlight podcast into a content ecosystem. Ghostwrite and direct founder voice content across two distinct voices. • Build refive's presence as the authoritative voice on in-store customer engagement in Europe. • Events and field: Project-manage event participation remotely — NRF, EuroShop, RTS London and similar. Own the full loop: logistics, pre-event content, on-site coordination with vendors and booth teams, lead capture workflows, post-event follow-up content. You run this independently; founders show up and present. • Partner co-marketing: Develop joint campaigns and launch materials with white-label and integration partners as the pipeline scales. • Metrics and reporting: Own the automated weekly marketing dashboard (GA4, HubSpot, LinkedIn). Know your numbers. Flag what is not working before anyone asks.

🎯 Requirements

• 6-8 years of B2B SaaS or tech marketing experience, with real ownership - not just execution support • Fluent, flawless native spoken and written English • Agentic automation fluency. You have built or designed workflows using tools like Claude Code, n8n, Make, Zapier, or similar. • You are comfortable prompting LLMs for structured outputs and wiring them into repeatable pipelines. This is not a nice-to-have it is how this role operates day to day. • Strategic range with execution instinct. You can write a marketing plan in the morning and review a CTA in the afternoon. • Content quality instinct. You can tell the difference between AI-generated content that performs and content that just sounds like it was AI-generated. • You write well yourself - sharp, no fluff, B2B-appropriate. • Modern mindset, not stuck in old-school playbooks. Curious about what new tools can do, comfortable with ambiguity, willing to try things that have no case study yet - but experienced enough to know what good looks like and push back when a shortcut will cost you later. • HubSpot and GA4 proficiency. You track what matters and use data to change direction, not validate decisions already made. • Retail or martech experience is a genuine plus — if you understand how brick-and-mortar retailers think about footfall, loyalty, and first-party data, you will ramp faster and produce better work. • One or more European language skills are a significant bonus given our primary market. But not a must have.

🏖️ Benefits

• End-to-end ownership of a marketing function with real enterprise customers and a clear growth path • The chance to build and document an AI-first lean marketing playbook - a genuinely novel problem • Attractive compensation package and options after year 1 • Training budget and access to the latest AI tooling • Direct access to the founding team and meaningful strategic input from day one • Work from home or Goa or the mountains, wherever you want as long as you have a perfect internet connection