Head of Paid Media

Job not on LinkedIn

🔥 0 minutes ago

🇳🇮 Nicaragua – Remote

💵 $5k - $6k / year

⏰ Full Time

🔴 Lead

📈 Performance Marketing

🗣️🇪🇸 Spanish Required

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Logo of Remote Talent LATAM

Remote Talent LATAM

11 - 50 employees

Founded 2017

🎯 Recruiter

🤝 B2B

📣 Marketing

Recruitment • B2B • Marketing

Remote Talent LATAM is a headhunting agency that specializes in connecting businesses with talented marketing professionals from Latin America. They focus on efficiently finding and recruiting qualified remote employees, allowing companies to save costs and hire quickly. By offering a risk-free payment model where clients only pay if they make a hire, Remote Talent LATAM simplifies the recruiting process and enhances business growth for their clients through skilled remote workforce solutions.

📋 Description

• Develop and oversee paid media strategies across a diverse client portfolio, focusing on Google Ads and measurable business outcomes • Lead, mentor, and develop paid media professionals through performance reviews, coaching, and ongoing training • Monitor campaign performance, budgets, and billing accuracy to improve efficiency and profitability • Translate performance data into actionable insights, forward-looking recommendations, and clear client reporting • Test new advertising platforms, formats, and tactics, including emerging opportunities such as ChatGPT Ads • Evaluate competitors and market trends to identify opportunities for clients and the agency • Improve departmental workflows, processes, and playbooks to increase consistency, efficiency, and team performance • Report to the VP of Operations and CEO

🎯 Requirements

• 8+ years of experience in marketing, media strategy, paid media, or performance marketing • 3+ years of leadership experience managing paid media professionals • Proven agency experience managing multiple client accounts and competing priorities • Strong experience developing paid media strategies, particularly across Google Ads, with ownership of campaign performance across a large client portfolio • Strong analytical, strategic thinking, and problem-solving skills • Ability to turn data into actionable recommendations • Comfortable participating in client-facing meetings as needed, including emergency meetings • Hands-on experience using AI tools to build dashboards and reports and improve workflows • Excellent English communication and presentation skills • Native Spanish proficiency • Experience in legal marketing, lead generation, or other high-cost-per-lead industries preferred • Experience marketing to U.S. Hispanic audiences preferred • Experience with Meta Ads, CallTrackingMetrics, and Monday.com preferred • Experience testing emerging advertising channels and AI-driven marketing solutions preferred • Must reside in a Latin American (LATAM) country • Resume must be submitted in English

🏖️ Benefits

• Performance-based bonuses included in total compensation • 10 days paid time off • U.S. federal holidays observed • Remote work • Monday to Friday during U.S. business hours

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