Channel Marketing Manager

🕒 Yesterday

🇷🇸 Serbia – Remote

⏰ Full Time

🟠 Senior

🔴 Lead

🎡 Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Renesas Electronics

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 2002

🏭 Manufacturing

🏥 Healthcare

📦 Logistics

💰 Venture Round on 2022-06

Manufacturing • Healthcare • Logistics

Renesas Electronics is a global leader in semiconductor technology, specializing in microcontrollers, microprocessors, and a wide range of analog, power, and embedded processing products. The company designs innovative solutions for automotive, industrial, consumer electronics, and healthcare applications, with a focus on advanced driver assistance systems, high-performance computing, and renewable energy. Renesas is at the forefront of technological advancements, integrating artificial intelligence, security, and functional safety in their designs. Their commitment to innovation is showcased through their extensive R&D resources, wide array of design tools, and strategic partnerships across various industries.

📋 Description

• Own and drive regional channel marketing strategy aligned with global solution marketing and product group priorities • Develop channel-specific growth programs for distributors, mass-market customers, and strategic partners • Identify high-growth application segments using TAM/SAM/SOM analysis, funnel insights, distributor feedback, and competitive intelligence • Build and execute partner enablement programs, including product and solution training for Power, Analog, and mixed-signal portfolios • Create partner-ready pitch decks, battle cards, application notes, sales playbooks, campaign kits, webinar content, roadshow materials, and lead-generation assets • Drive joint campaigns with distributors and channel partners to generate qualified opportunities and accelerate funnel conversion • Track campaign performance, partner adoption, lead quality, revenue contribution, design-in activity, and design-win influence • Collaborate with product groups, sales, FAEs, and solution teams on application-focused messaging, reference solutions, use cases, technical positioning, block diagrams, BOM-level value analysis, and competitive differentiation • Lead regional go-to-market execution for channel-led growth programs • Support distributor readiness, webinars, trainings, MARCOM campaigns, roadshows, caravans, and incentive programs • Analyze distributor performance, channel coverage, customer segments, competitive activity, target BOMs, power-management architectures, analog signal-chain solutions, and system-level alternatives • Use CRM and reporting tools to optimize channel programs, campaign conversion, and high-value opportunities

🎯 Requirements

• Bachelor’s degree in Engineering, Electronics, Electrical Engineering, Business, Marketing, or a related field • 8+ years of experience in channel marketing, product marketing, business development, technical sales, or semiconductor solution marketing • Strong experience in Power, Analog, and mixed-signal semiconductor products, including power management, signal chain, interface, sensing, connectivity, and embedded system use cases • Proven track record working with distributors, channel partners, or ecosystem partners to execute demand-generation and market-development programs • Ability to convert technical product strengths into differentiated channel messaging, partner sales tools, and customer-facing value propositions • Demonstrated experience in GTM execution, campaign planning, partner enablement, funnel management, and cross-functional collaboration • Strong analytical, communication, stakeholder management, and program execution skills • Ability to operate effectively in a matrixed, cross-functional, and multicultural environment • Preferred: experience working with semiconductor distributors and channel partners in ANZ • Preferred: exposure to industrial automation, building automation, energy, infrastructure, IoT, metering, motor control, or power conversion applications • Preferred: experience with co-marketing programs, distributor scorecards, partner portals, technical webinars, and sales enablement initiatives

🏖️ Benefits

• Remote work available is stated in the job-location information, although the posting specifies Remote Work Available: No • Full-time regular (PERM) employment