Risk.Inc
201 - 500 employees
🎮 Gaming
🎲 Gambling
Gaming • Gambling
Risk. Inc. is a dynamic company blazing a unique trail in the global entertainment industry, particularly focusing on iGaming and sports betting. The company embraces risk as an integral part of its strategy to innovate and expand rapidly across new markets and territories. With over 300,000 customers and 600 employees in more than 20 locations, Risk. Inc. seeks to redefine the entertainment landscape through bold creativity, technology innovation, and strategic partnerships. The company's mission is to adopt daring approaches, foster a vibrant community of industry talents, and lead the market with its cutting-edge solutions.
Senior CRM Manager
Job not on LinkedIn
🕒 January 6
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Risk.Inc
201 - 500 employees
🎮 Gaming
🎲 Gambling
Gaming • Gambling
Risk. Inc. is a dynamic company blazing a unique trail in the global entertainment industry, particularly focusing on iGaming and sports betting. The company embraces risk as an integral part of its strategy to innovate and expand rapidly across new markets and territories. With over 300,000 customers and 600 employees in more than 20 locations, Risk. Inc. seeks to redefine the entertainment landscape through bold creativity, technology innovation, and strategic partnerships. The company's mission is to adopt daring approaches, foster a vibrant community of industry talents, and lead the market with its cutting-edge solutions.
📋 Description
• Build and optimize welcome, activation, and reactivation chains aimed at increasing player engagement and retention • Create personalized campaigns for various player segments • Engage with the active player base through email, SMS, in-app notifications, sliders, and social media • Segment players based on gaming activity, preferences, and deposit amounts • Monitor and analyze CRM campaign performance metrics • Prepare reports and conduct campaign analysis to improve future promotions and strategies • Conduct A/B testing for CRM campaigns • Initiate and develop new ideas for promotions to enhance player activity and retention • Manage the full process of promotions from concept through to launch and post-launch analysis • Work closely with the product, design, and copywriting teams to ensure cohesive and effective campaigns.
🎯 Requirements
• 3+ years of CRM experience in gambling/betting • Experience building a full-cycle journey player • Create and test hypotheses to improve the user funnel • Readiness for high workload/dynamic work • High analytical skills • Understanding of casino players behaviour • Background with Tier 1-2 markets.
🏖️ Benefits
• Children Allowance • Mental Health Support • Sport Activities • Language Courses • Automotive Services • Veterinary Services • Home Office Setup Assistance • Dental Services • Books and Stationery • Training • Massage!
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