Senior Salesforce Marketing Cloud – Next

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Robusta Studio

WebsiteLinkedInAll Job Openings

51 - 200 employees

robusta is a tech agency working with a diverse client base across different sectors & industries on implementing digital transformation programs. Engagements are typically focused on digitization of existing operations & processes and/or activation of digital customer engagement channels. With a team of 100+ tech and market consultants, robusta maintains an impactful footprint across EMEA and engages with its clients through its two key operations hubs in Egypt and Germany.

📋 Description

• Lead the implementation and optimization of Salesforce Marketing Cloud solutions, including Marketing Cloud Next functionalities. • Design scalable marketing automation architectures aligned with business and customer engagement goals. • Configure and manage core SFMC modules such as: • Journey Builder • Email Studio • Automation Studio • Mobile Studio • Advertising Studio • Data Cloud integrations • Personalization and AI-driven capabilities • Develop, execute, and optimize multi-channel marketing campaigns across email, SMS, push notifications, and digital channels. • Build and maintain customer journeys with advanced segmentation and personalization strategies. • Ensure campaign delivery accuracy, quality assurance, and performance tracking. • Integrate Salesforce Marketing Cloud with CRM, CDP, APIs, and third-party platforms. • Manage data extensions, SQL queries, automations, and audience segmentation. • Support real-time data synchronization and customer lifecycle management. • Develop dynamic and personalized content using: • AMPscript • SSJS • HTML/CSS • SQL • Build reusable templates, automation workflows, and scalable campaign frameworks. • Troubleshoot platform issues and optimize system performance. • Monitor campaign KPIs and customer engagement metrics. • Generate insights and recommendations to improve conversion, retention, and customer experience. • Support A/B testing, reporting dashboards, and marketing performance analysis. • Collaborate with marketing, CRM, sales, analytics, and technology teams. • Mentor junior team members and provide SFMC best practice guidance. • Participate in solution architecture discussions and stakeholder workshops.

🎯 Requirements

• Bachelor’s degree in Computer Science, Information Systems, Marketing, or related field. • 5+ years of hands-on experience with Salesforce Marketing Cloud. • Strong experience with Marketing Cloud Next capabilities and modern customer engagement platforms. • Proven expertise in: • Journey Builder • Automation Studio • Email Studio • SQL • AMPscript • API integrations • Experience integrating SFMC with Salesforce CRM/Data Cloud/CDP solutions. • Strong understanding of customer lifecycle marketing and omnichannel strategies. • Excellent analytical, troubleshooting, and communication skills.