Digital Marketing Specialist – SEO, AI Optimisation

🔥 21 hours ago

🇮🇳 India – Remote

⏳ Contract/Temporary

🟡 Mid-level

🟠 Senior

🌐 Digital Marketing

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Rolling Stories

WebsiteLinkedInAll Job Openings

11 - 50 employees

📱 Media

👥 HR Tech

Media • HR Tech

Rolling Stories is a series of podcasts produced by Rolling Arrays that shares experiences, learnings, and office humour from across the professional spectrum with a focus on HR, HR technology, and leadership. Episodes feature interviews and discussions about HR transformation, data-driven HR, employee experience, and practical lessons from HR leaders and practitioners. Rolling Stories is positioned as thought-leadership content supporting Rolling Arrays' HR tech consulting and transformation services.

📋 Description

• Lead SEO and AI Optimisation across all subsidiaries and markets, covering traditional search and AI-era search (AIO, GEO, AEO and SXO) • Stay ahead of trends such as AI search tools, voice search and mobile-first indexing • Run technical audits and fixes for site speed, Core Web Vitals, structured data, schema markup and analytics integration • Oversee website management and redesign, including fast load times, intuitive UX, clear navigation and brand-aligned content • Drive content strategy and optimisation, including keyword research, on-page improvements, AI-assisted blogging and quality visuals • Implement and integrate CRM systems to capture, track and nurture leads, automate follow-ups and align with the sales pipeline • Track organic traffic, lead quality, conversion rates and ROI using Google Analytics, Search Console, SEMrush/Ahrefs and CRM dashboards • Provide data-driven recommendations to executive leadership • Collaborate with marketing, development and sales teams on digital best practices • Drive group-wide campaigns and events across subsidiaries and build collaboration across businesses

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Communications or a related field • 5+ years of digital marketing experience, with a strong SEO/AIO track record • Experience in email marketing • Solid grasp of website metrics, web analytics and data-driven decision-making • Proficiency with SEO/SEM tools and CMS platforms such as WordPress • Proficiency in using AI tools to develop marketing assets, including copy, blog content, images and video • Familiarity with CRM systems and marketing automation • Strong writing skills and clear communication, with the ability to work with colleagues at all levels • Creative problem-solver who can manage multiple projects to deadline

🏖️ Benefits

• Competitive compensation • Performance bonus • Remote working