Email & Lifecycle Marketing Specialist

Job not on LinkedIn

🔥 6 minutes ago

🇲🇽 Mexico – Remote

⏳ Contract/Temporary

🟢 Junior

🟡 Mid-level

🎡 Marketing

🚫👨‍🎓 No degree required

👻 Ghost score 11%

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Logo of Rove Concepts

Rove Concepts

201 - 500 employees

🛒 Retail

🛍️ eCommerce

👥 B2C

Retail • eCommerce • B2C

Rove Concepts is a furniture retailer that specializes in modern Nordic design and high-quality materials. Founded in the Pacific Northwest in 2011, the company aims to modernize the furniture industry by offering sophisticated home decor and a curated eCommerce experience. Their focus on sustainable design and in-house content production further enhances their refined luxury living tagline, connecting individual customers with stylish and quality products for their homes.

📋 Description

• Execute email marketing campaigns across Rove Concepts and Rove Next • Build, maintain, and optimize automated customer journeys, including welcome, abandoned cart, browse abandonment, post-purchase, win-back, and retention flows • Develop customer segmentation to deliver personalized marketing experiences • Work closely with Creative and E-Commerce teams to support product launches, promotions, and seasonal campaigns • Create, test, and optimize email content, subject lines, layouts, and calls-to-action • Conduct A/B testing to improve engagement, conversion rates, and overall campaign performance • Monitor campaign performance and prepare regular reports with actionable insights • Maintain email marketing calendars and ensure campaigns are delivered accurately and on schedule • Stay up to date with email marketing, CRM, and lifecycle marketing best practices

🎯 Requirements

• 2+ years of experience in email marketing, CRM, or lifecycle marketing within an e-commerce business • Experience using email marketing platforms such as Klaviyo or similar • Strong understanding of customer segmentation, marketing automation, and lifecycle campaigns • Basic HTML knowledge for email editing is considered an asset • Strong analytical and organizational skills • Excellent communication and attention to detail

🏖️ Benefits

• Full-time basis • Employment equity and diversity in the workplace • Inclusive workplace welcoming qualified individuals, including members of visible minorities, persons of any gender identity or expression, sexual orientation, Indigenous peoples, and persons with disabilities

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