Growth Campaign Strategist

🔥 3 minutes ago

🌐 Portugal, Romania – Remote

🇵🇹 Portugal – Remote 🇷🇴 Romania – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Growth Marketing

👻 Ghost score 11%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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RWS Group

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

💼 Consulting

🏥 Healthcare

⚖️ Legal

Consulting • Healthcare • Legal

RWS Group is a leading provider of AI-powered language services and technology, specializing in translation and localization for a variety of industries. With a focus on enhancing global communication, RWS offers solutions that improve translation quality, manage multilingual content, and streamline the localization process. Their services cater to sectors such as aerospace, finance, legal, life sciences, and technology, leveraging advanced AI to ensure clients can effectively connect across languages and cultures.

📋 Description

• Own end-to-end campaign strategy, planning, execution, performance and optimisation for the assigned business area • Define campaign objectives, target audiences, buying committees, value propositions, success metrics and pipeline targets with Product Marketing, Field Marketing, Sales and MDR teams • Design and execute integrated demand generation and account-based marketing programmes across products, regions and channels • Manage audience strategy, channel mix, campaign sequencing and content requirements • Lead campaign delivery across cross-functional teams and shared services, managing briefs, timelines, dependencies, priorities, quality standards and stakeholder expectations • Provide direction as the primary owner and point of contact for campaign strategy • Establish campaign measurement frameworks and monitor full-funnel performance • Analyse campaign results, lead testing and experimentation, and implement data-driven optimisation • Improve campaign operations, governance, reporting standards, prioritisation processes and ways of working • Partner with regional and sales teams on localisation, lead management, account prioritisation, follow-up effectiveness and pipeline conversion • Share campaign insights, lessons learned and best practices across the organisation • Leverage AI and emerging marketing technologies to improve productivity, audience insights, personalisation, content effectiveness, campaign performance and operational efficiency • Report to the Director, Growth Marketing as an individual contributor

🎯 Requirements

• 6+ years’ experience in B2B marketing with ownership of integrated, multi-channel campaign strategy • Evidence of setting strategic direction, not just delivering against a brief • Track record of campaigns generating measurable pipeline, with supporting numbers • Commercially minded and data-driven, with experience owning a pipeline target and being measured on it • Experience orchestrating delivery across channel specialists and shared services without direct authority • Proven testing and optimisation discipline, including iterating on live campaigns and materially improving results • Experience marketing to enterprise and/or mid-market B2B audiences, ideally across EMEA and/or NASA • Account-based marketing experience, including account selection, buying committee mapping, sales alignment and personalised activation • Hands-on knowledge of HubSpot, Salesforce and ClickUp or similar platforms • Excellent communication, stakeholder management and influencing skills across global, cross-functional teams • AI literacy, with active day-to-day use of AI tools and a view on where they add value • Ability to move between business areas and learn new domains quickly • Experience in B2B SaaS, technology or a multi-product portfolio environment is desirable • Experience in a global marketing organisation with multiple segments, regions and stakeholder groups is desirable • Experience contributing to campaign operating model design, process and governance is desirable • Experience developing ABM programmes for complex enterprise buying groups or strategic global accounts is desirable

🏖️ Benefits

• Equal employment opportunity and a work environment free of discrimination and harassment • Inclusive workplace committed to diversity, equity, and inclusion • Opportunities for individual growth and career development