DTC E-Commerce Marketing Manager

🔥 14 hours ago

🌐 Egypt, Argentina, +3 more countries – Remote

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💵 $3.3k - $4k / month

⏳ Contract/Temporary

🟡 Mid-level

🟠 Senior

🛍️ E-commerce

👻 Ghost score 20%

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Logo of Scale Army Careers

Scale Army Careers

11 - 50 employees

Founded 2021

💼 Consulting

📣 Marketing

📦 Logistics

Consulting • Marketing • Logistics

Scale Army Careers is a remote-first recruiting and talent placement service that matches experienced marketing, sales, and technical professionals outside the U. S. (primarily Latin America and Africa) with high-growth U. S. companies. They handle candidate screening (including application forms, video interviews, take-home assignments), contract and payment administration, and provide ongoing support and onboarding guidance while placements work directly with client companies. Roles are typically full-time remote positions paid in USD through payroll platforms like Deel.

📋 Description

• Own the day-to-day marketing function across paid advertising, email and SMS, organic social, promotions, site conversion, and inbound lead follow-up • Set marketing priorities and connect marketing channels into one funnel • Own marketing strategy, promotional calendar, weekly performance reporting, conversion experiments, and creative direction • Lead a small team of specialists across outbound sales, email and SMS, organic social, and design • Write briefs, maintain execution standards, and provide direction and critique • Manage the inbound sales pipeline without personally making sales calls • Co-pilot paid campaigns with a test budget and expand paid media ownership based on performance • Execute hands-on when testing initiatives or addressing gaps, then hand off or automate work with AI • Identify and brief site and CRO changes for implementation by the development team • Evaluate performance using ROAS, CAC, AOV, contribution margin, and GA4 • Consider sample sizes when evaluating marketing data and experiments • Use Claude or equivalent AI tools for daily marketing execution and automation • Work directly with the CEO

🎯 Requirements

• 4–8 years of experience in e-commerce or DTC marketing • 2+ years of experience leading a small team or specialists • Experience across paid social and search, lifecycle email and SMS, CRO, and promotions • Higher-ticket, considered-purchase experience is a strong plus • Klaviyo experience is preferred • Strong full-funnel e-commerce and DTC marketing capabilities • Strong understanding of paid social and paid search • Strong understanding of lifecycle email and SMS marketing • Experience with conversion rate optimization and promotions • Fluency with ROAS, CAC, AOV, contribution margin, and GA4 • Ability to consider sample sizes before drawing conclusions from performance data • Ability to set priorities, write clear briefs, and direct specialists • Ability to provide creative direction and critique • Daily experience using Claude or equivalent AI tools for real work • Experience building something with Lovable, Replit, or Cursor is a strong plus • Ability to make a case for a recommendation and commit once a decision has been made • Availability to work 9:00 AM–5:00 PM EST • Resume must be submitted in English and PDF format • Video showcasing skill sets required as part of the application process

🏖️ Benefits

• Fully remote work from home • Distributed team environment • Opportunity to take ownership of the demand side of a growing e-commerce business • Direct work with the CEO • Use of internally built AI-powered systems • Flexible location across LATAM, Africa, and Eastern Europe

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