Growth Marketing Manager – CPG Industry

🔥 11 minutes ago

🌐 Egypt, Argentina, +3 more countries – Remote

🇪🇬 Egypt – Remote 🇦🇷 Argentina – Remote 🇪🇹 Ethiopia – Remote 🇿🇦 South Africa – Remote 🇳🇬 Nigeria – Remote

💵 $3.5k - $3.9k / month

⏳ Contract/Temporary

🟡 Mid-level

🟠 Senior

📈 Growth Marketing

👻 Ghost score 20%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Scale Army Careers

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2021

💼 Consulting

📣 Marketing

📦 Logistics

Consulting • Marketing • Logistics

Scale Army Careers is a remote-first recruiting and talent placement service that matches experienced marketing, sales, and technical professionals outside the U. S. (primarily Latin America and Africa) with high-growth U. S. companies. They handle candidate screening (including application forms, video interviews, take-home assignments), contract and payment administration, and provide ongoing support and onboarding guidance while placements work directly with client companies. Roles are typically full-time remote positions paid in USD through payroll platforms like Deel.

📋 Description

• Develop and execute a growth roadmap aligned with revenue, profitability, and customer retention goals • Identify growth opportunities across acquisition, website conversion, lifecycle marketing, and channel expansion • Manage growth budgets, forecasts, and resource allocation • Establish priorities, performance targets, and testing cadence • Align marketing strategies with inventory, product launches, and operational capacity • Lead acquisition across paid social, paid search, creator partnerships, affiliates, and other channels • Manage internal specialists and external partners while participating in campaign execution • Monitor CAC, blended marketing efficiency, and contribution margin • Scale successful campaigns and improve underperforming channels • Test new acquisition channels • Translate customer insights, product benefits, and brand positioning into marketing concepts • Collaborate with designers, creators, and copywriters on advertising creative • Test messaging, offers, creative formats, and audience angles • Improve the online shopping experience and conversion funnel • Optimize product pages, landing pages, merchandising, bundles, and promotional offers • Conduct tests to improve conversion rates, average order value, and revenue per visitor • Develop lifecycle strategies across email, SMS, and other touchpoints • Improve onboarding, post-purchase education, replenishment, cross-selling, and win-back journeys • Increase repeat purchases and customer lifetime value • Develop reporting across revenue, acquisition, conversion, retention, and profitability • Validate tracking and interpret attribution data • Translate insights into priorities and recommendations for the founders • Lead internal contributors, agencies, and freelancers • Recommend hires and resources as the business grows

🎯 Requirements

• Candidates must be based in LATAM, Africa, or Eastern Europe • Must be available to work 9:00 AM–5:00 PM EST / U.S. business hours aligned with the client’s time zone • Proven experience scaling a consumer packaged goods (CPG) business with direct ownership of growth strategy and measurable commercial results • Ability to demonstrate starting point, revenue growth, timeframe, budgets managed, and personal contribution • Strong experience in direct-to-consumer eCommerce and physical-product unit economics • Demonstrated success across customer acquisition, conversion rate optimization, and customer retention • Experience managing paid media budgets using CAC, customer lifetime value, marketing efficiency, and contribution margin • Experience leading teams, agencies, or freelancers while remaining hands-on with execution • Experience in skincare, beauty, personal care, or a closely related consumer category strongly preferred • Ability to develop and execute growth strategies aligned with revenue, profitability, and retention objectives • Strong understanding of paid media performance, customer acquisition economics, and marketing efficiency • Ability to manage growth budgets, forecasts, and resource allocation • Strong understanding of creative testing, customer research, and brand positioning • Ability to execute eCommerce conversion optimization initiatives • Knowledge of lifecycle marketing focused on repeat purchases and customer lifetime value • Experience using Shopify, analytics platforms, and lifecycle marketing tools such as Klaviyo or comparable systems • Ability to interpret tracking, attribution, and blended business performance data • Strong analytical judgment and prioritization in a lean, fast-moving business • Ability to coordinate internal contributors and external partners while maintaining accountability • English resume required; English proficiency assessed in application • Portfolio or case study showcasing a CPG or DTC brand scaled with measurable results • Video showcasing skill sets required during application

🏖️ Benefits

• Remote work • Opportunity to own growth strategy and execution for a founder-led skincare brand • Direct collaboration with the founders • Final compensation set after evaluating experience and location