Growth Strategist

🕒 September 18

🇪🇬 Egypt – Remote

💵 $2k - $2.3k / month

⏳ Contract/Temporary

🟠 Senior

🔴 Lead

📈 Growth Marketing

👻 Ghost score 28%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Scale Army Careers

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2021

💼 Consulting

📣 Marketing

📦 Logistics

Consulting • Marketing • Logistics

Scale Army Careers is a remote-first recruiting and talent placement service that matches experienced marketing, sales, and technical professionals outside the U. S. (primarily Latin America and Africa) with high-growth U. S. companies. They handle candidate screening (including application forms, video interviews, take-home assignments), contract and payment administration, and provide ongoing support and onboarding guidance while placements work directly with client companies. Roles are typically full-time remote positions paid in USD through payroll platforms like Deel.

📋 Description

• Own full-funnel advertising strategy across Meta, Google, including PMax, and TikTok • Determine channel mix, budget allocation, audience architecture, and paid advertising creative strategy • Set strategic direction and execute • Build and manage a structured testing program for the website and content • Develop hypothesis-driven tests across landing pages, PDPs, offers, messaging, and creative concepts • Establish success criteria and measurement for tests • Document learnings from completed tests • Distinguish between a test and a tweak • Separate branded harvest from real demand generation • Apply incrementality thinking rather than relying solely on platform-reported ROAS • Frame recommendations around MER and contribution margin • Deliver actionable feedback in writing • Ensure audits, test readouts, and monthly reviews identify what is broken, the proposed fix, who is responsible, and how success will be measured • Conduct a monthly strategic review with brand leadership • Review tests, learnings, and changes in metrics • Determine where the next dollar of spend or hour of effort should go • Within the first 90 days, deliver a full-funnel audit covering ad accounts, site, and content • Put the top three prioritized fixes in motion • Establish a testing cadence with at least two completed tests and documented readouts • Provide a one-page explanation of budget allocation • Drive at least one measurable improvement in conversion rate, MER, new-customer CAC, or contribution margin • Report to the CMO and work with brand leadership

🎯 Requirements

• 7+ years of experience in DTC growth • Senior ownership of both paid acquisition strategy and conversion optimization • Experience running full-funnel growth for DTC brands • Ideally, experience representing seven to eight figures in annual ad spend across the candidate’s career • Documented track record of two or three engagements or roles demonstrating before-and-after numbers, what was changed, and what could have been done differently • Experience demonstrating changes that moved revenue, contribution margin, or conversion rate in ways measured by someone else • Strong understanding of modern measurement, including post-iOS attribution, incrementality testing, and when MMM is useful • Strong CRO fundamentals, including research-backed hypotheses, statistical literacy, and judgment around when a test is not worth running • Strong creative and content judgment • Ability to develop full-funnel strategy across Meta, Google, including PMax, and TikTok • Ability to develop structured testing programs across landing pages, PDPs, offers, messaging, and creative concepts • Ability to provide clear, direct, and specific written strategy and feedback • Comfortable being challenged and challenging back • Availability to work during U.S. business hours aligned with the client’s time zone • At least 4 hours of daily overlap with U.S. Pacific time • English resume in PDF format • Must complete the application form and record a video showcasing skill sets

🏖️ Benefits

• Opportunity for the engagement to expand across other brands • Potential conversion to an ongoing engagement if results support it

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