Growth & Lifecycle Marketing Specialist

🕒 October 26

🇱🇻 Latvia – Remote

💵 €1.6k - €2k / month

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Growth Marketing

👻 Ghost score 0%

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scandiweb

WebsiteLinkedInAll Job Openings

501 - 1000 employees

🛍️ eCommerce

☁️ SaaS

📣 Marketing

eCommerce • SaaS • Marketing

scandiweb is an eCommerce agency specialized in providing comprehensive solutions for online businesses. The company offers a range of services including technology integration with platforms like Magento and Adobe, customer acquisition and retention strategies through SEO and email marketing, and customer experience enhancement focusing on UX/UI design. scandiweb addresses issues such as project instability, data analytics challenges, and conversion rate optimization to ensure stable and efficient eCommerce platforms. Furthermore, they offer dedicated eCommerce growth teams to drive business metrics and support long-term strategy development. Their innovative projects include VR applications and data-driven UX improvements.

📋 Description

• Build and manage customer journeys from welcome series to win-back campaigns across Email, SMS, and other channels • Use customer purchase habits and site activity to send automated, personalized messages • Test offers, designs, messaging, and channels to improve marketing performance • Run paid ads on Google and Meta to convert clicks into paying, repeat customers • Track customer value and retention metrics and share actionable next steps with clients and leads • Review client email platforms and tech tools, handle system setups, ensure inbox deliverability, and fix technical issues • Review campaign setups, copy, and briefs from junior team members, providing guidance, quality control, and feedback • Keep up with online shopping trends, AI tools, and privacy rules to pitch fresh ideas and tactics

🎯 Requirements

• Proven experience driving retention, customer lifetime value (LTV), and revenue growth through lifecycle marketing and digital acquisition strategies in eCommerce • Understanding of modern lifecycle tools such as Klaviyo, Bloomreach, Customer.io, and Mailchimp • Experience managing complex data integrations, dynamic personalization, and deliverability health • Hands-on proficiency in Google Analytics (GA4), Meta Ads Manager, and data visualization tools • Proven experience running and scaling A/B tests across emails, landing pages, and ads • Ability to turn high-level business goals into actionable lifecycle roadmaps without step-by-step guidance • Excellent client-facing and communication skills in English • Experience presenting strategies to stakeholders and collaborating with cross-functional creative, tech, and media teams • Experience with AI tools, especially Claude, is a plus • Mindset of learning, drive, and honesty

🏖️ Benefits

• Opportunity to gain stock options within the company • Support for hardware upgrades • Core health insurance coverage • Sports bonuses • A diverse multinational team of experts to learn from • Legendary online and onsite events to celebrate our success together

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