Product Marketing Associate, Rewards

🔥 17 hours ago

🇨🇴 Colombia – Remote

⏰ Full Time

🟢 Junior

🟡 Mid-level

🎁 Product Marketing

🚫👨‍🎓 No degree required

👻 Ghost score 25%

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Logo of Sezzle

Sezzle

201 - 500 employees

Founded 2016

💳 Fintech

👥 B2C

🛍️ eCommerce

Fintech • B2C • eCommerce

Sezzle is a financial technology company that offers a "buy now, pay later" service, allowing consumers to purchase products and pay for them in four interest-free installments over six weeks. The Sezzle app provides users with a flexible financing alternative to traditional credit cards, enabling instant approval decisions without impacting credit scores. Sezzle partners with various top brands, including Amazon, Walmart, and Target, to offer in-app and in-store payment options. The company's mission is to empower consumers financially by providing more financial freedom and control. It is available as a mobile app, with millions of downloads and high user ratings, and works towards accessibility and inclusion on its platform.

📋 Description

• Conduct user research, including surveys and user testing, and analyze results into actionable insights • Analyze qualitative and quantitative user data to identify patterns, friction points, and opportunities across Earn and rewards products • Apply a Gen Z consumer perspective to problem framing, messaging, and product experience evaluation • Use AI tools to accelerate insight generation and inform growth strategy and marketing plans • Own product marketing for assigned new and existing products across discovery, validation, planning, launch, learning, optimization, and scaling • Translate Earn and rewards category strategy into product-specific positioning and messaging • Develop and execute go-to-market plans across in-app surfaces, lifecycle messaging, and marketing channels • Monitor post-launch adoption and engagement, identify risks, and recommend iterations based on data • Collaborate with Product Managers, Marketing Communications, Product, Engineering, Compliance, Legal, Data, and Design • Adapt priorities as business needs shift • Contribute to team documentation for sharing insights and learnings

🎯 Requirements

• 1–2 years of experience in Product Marketing, Growth, Consumer Research, or a related field • Strong analytical thinking and comfort working with qualitative feedback, behavioral data, and survey results • Demonstrated experience working with Claude or equivalent large language model tools is required • Comfort leveraging AI to enhance productivity, research, and communication • Clear, concise communication skills, with the ability to turn complexity into a sharp insight or recommendation • Consumer-facing or mobile product experience (nice to have) • Familiarity with user research methodologies, NPS analysis, or customer interview programs (nice to have) • Experience with lifecycle messaging, in-product copy, or Braze (or similar) (nice to have) • Background in fintech, subscriptions, or marketplace businesses (nice to have)

🏖️ Benefits

• Remote work in Colombia • Full-time employment

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