Head – Acquisition Marketing, iGaming

Job not on LinkedIn

🕒 February 25

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SmartRecruitment.com - Smart Recruitment

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2018

🎯 Recruiter

🎮 Gaming

₿ Crypto

Recruitment • Gaming • Crypto

SmartRecruitment. com is a recruitment platform specializing in the iGaming and cryptocurrency sectors. They provide a range of job listings and recruitment services for professionals looking to enter or advance in these dynamic industries. The platform focuses on connecting candidates with leading companies in the iGaming and crypto markets, offering opportunities for both remote and on-site positions across various global locations.

📋 Description

• Develop and execute a multi-channel acquisition strategy tailored to the Mexican market • Own acquisition forecasting, budget allocation and performance targets • Build and lead a high-performing acquisition team (paid media, affiliates, media buying, performance analytics) • Partner closely with CRM, Product, BI, Compliance, and Creative teams to align growth initiatives • Oversee paid acquisition channels including Meta, Google, TikTok, programmatic etc • Continuously optimize campaigns to improve conversion rates • Implement rigorous A/B testing frameworks across creatives, landing pages, offers, and targeting • Lead affiliate program strategy & build relationships with key Mexican affiliates, media houses, tipsters, influencers & other strategic partnerships.

🎯 Requirements

• 7+ years in iGaming, preferably Sports-focused in Mexico or LATAM markets • Proven experience scaling acquisition in Mexico or LATAM markets • Strong track record managing monthly marketing budgets • Data-driven decision-maker with strong commercial acumen • Deep knowledge of Mexican digital advertising landscape and Mexican culture. • Strong negotiation and partner management skills • Advanced understanding of funnel optimization and player economics • Fluent in Spanish and English.