Senior CRM & Email Marketing Manager

🔥 0 minutes ago

🌐 Poland, Serbia, +4 more countries – Remote

🇵🇱 Poland – Remote 🇷🇸 Serbia – Remote 🇧🇬 Bulgaria – Remote 🇬🇪 Georgia – Remote 🇨🇾 Cyprus – Remote 🇱🇹 Lithuania – Remote

⏰ Full Time

🟠 Senior

✉️ Email Marketing Manager

👻 Ghost score 10%

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SOFTSWISS

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

💼 Consulting

📣 Marketing

🎮 Gaming

Consulting • Marketing • Gaming

SOFTSWISS is a leading provider of iGaming software solutions, offering a wide range of products including iGaming Platform, Sportsbook Platform, Game Aggregator, Jackpot Aggregator, and more. Established in 2009, SOFTSWISS has grown to employ over 1,700 people across 4 international offices in Poland, Georgia, Malta, and several remote locations. The company is known for its innovation in the iGaming industry, being the first Crypto iGaming provider in the world. SOFTSWISS not only promotes a dynamic and flexible work culture with comprehensive employee benefits but also commits to social responsibility by supporting various campaigns and initiatives.

📋 Description

• Own and develop the CRM and email marketing strategy across the B2B customer lifecycle • Plan, build, and optimise email campaigns and automated lifecycle journeys in HubSpot, including nurture, re-engagement, product, webinar, event, and follow-up campaigns • Develop audience segmentation, personalisation, and lead scoring to improve Lead-to-SAL conversion and the Marketing-to-Sales handoff • Launch targeted and ABM campaigns across different products, markets, and audience segments • Manage HubSpot Marketing Hub, workflows, CRM integrations, contact properties, and data quality • Own email deliverability, database hygiene, and GDPR compliance • Track CRM and email performance, run A/B tests, and continuously optimise engagement, conversion, MQL/SAL generation, and pipeline contribution • Build a scalable CRM and lifecycle marketing approach engaging leads and clients throughout the B2B customer journey • Work closely with Product & Growth Marketing, Performance Marketing, Sales, and other teams

🎯 Requirements

• Russian and English language skills at B2 level or higher • 5+ years of experience in CRM, email, lifecycle marketing, or marketing automation, preferably in B2B environments with long sales cycles • Strong hands-on expertise with HubSpot Marketing Hub, ideally at Enterprise level • Proven experience with automated workflows, lifecycle journeys, audience segmentation, and lead scoring • Strong understanding of Lead, MQL, SAL, lead nurturing, attribution, and Marketing-to-Sales processes • Good knowledge of email deliverability, CRM data management, and GDPR requirements • Strong analytical skills and the ability to connect CRM performance with funnel and pipeline results • Experience in B2B iGaming, SaaS, fintech, or technology is nice to have • Experience with Customer.io, ABM, and data enrichment tools is nice to have • Basic HTML/CSS knowledge is nice to have • Experience running multilingual and multi-market CRM campaigns is nice to have • Experience using AI tools for personalisation, content, segmentation, or workflow optimisation is nice to have

🏖️ Benefits

• Private health insurance • Sports benefits • Comprehensive Mental Health Program • Free English lessons (online) • Local language courses • Paid time off • Maternity leave support • Referral program rewards • Upskilling, internal workshops, and participation in professional conferences and corporate events