Head of Social Commerce – Growth

🔥 40 minutes ago

🇨🇳 China – Remote

⏰ Full Time

🔴 Lead

📈 Growth Marketing

👻 Ghost score 25%

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STERRY

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2018

📣 Marketing

🛍️ eCommerce

📱 Media

Marketing • eCommerce • Media

STERRY is a growth marketing agency that helps ecommerce and crowdfunded brands scale through advertising, creative services, public relations, and email/SMS marketing. They specialize in crowdfunding campaigns, performance advertising and e‑commerce growth, and have a track record of multi‑million dollar raises and revenues for consumer product clients.

📋 Description

• Build the fashion brand in China from scratch • Own the full China growth playbook, including brand presence, creator partnerships, and revenue • Grow the brand on Xiaohongshu through KOC and KOL seeding campaigns • Drive sales on Douyin through MCN and creator short-video and live-stream content • Build retention on WeChat by funneling social traffic into the WeChat Mini-Program store • Manage community groups to drive repeat purchases and loyalty • Adapt the global fashion identity for Chinese consumers • Set strategy, manage the budget, and own GMV, CAC, and margin • Lead China market operations independently in Mandarin

🎯 Requirements

• 3+ years growing a Western fashion or lifestyle brand in China • Hands-on experience on Xiaohongshu, Douyin, and/or WeChat Mini Programs • Existing network of KOLs, KOCs, and MCN partners • Fluent in Mandarin • Professional in English • Data-driven with genuine brand sensibility and fashion taste • Builder mentality • Ability to independently manage China market operations in Mandarin • Experience driving measurable growth on at least two of Xiaohongshu, Douyin, or WeChat Mini Programs • Experience personally owning revenue or P&L for a China e-commerce or social commerce business

🏖️ Benefits

• Executive compensation with incentives tied to GMV and profitability • Full ownership of the China business — strategy, execution, and results • Remote flexibility and autonomy • MPF • Paid Time Off

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