SMS/Email Marketing Manager

🔥 40 minutes ago

🇭🇰 Hong Kong – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

✉️ Email Marketing Manager

👻 Ghost score 25%

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STERRY

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2018

📣 Marketing

🛍️ eCommerce

📱 Media

Marketing • eCommerce • Media

STERRY is a growth marketing agency that helps ecommerce and crowdfunded brands scale through advertising, creative services, public relations, and email/SMS marketing. They specialize in crowdfunding campaigns, performance advertising and e‑commerce growth, and have a track record of multi‑million dollar raises and revenues for consumer product clients.

📋 Description

• Develop and execute email retention strategies to increase customer engagement, repeat purchases, and lifetime value • Build and optimize automated email flows, including welcome series, onboarding, nurture campaigns, abandoned cart, win-back, and re-engagement journeys • Segment audiences and personalize messaging based on customer behavior and lifecycle stage • Monitor campaign performance and analyze open rates, click-through rates, conversions, retention, and churn • Conduct A/B testing to improve email content, subject lines, timing, and customer journeys • Collaborate with creative, content, design, and account management teams on campaigns for multiple clients • Stay current with email marketing trends, deliverability best practices, and CRM innovations

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field is a plus, but not required • 3+ years of experience in email marketing, CRM, retention marketing, or lifecycle marketing • Proven experience managing and optimizing automated email campaigns • Hands-on experience with email marketing and CRM platforms such as Klaviyo, HubSpot, Mailchimp, ActiveCampaign, Salesforce Marketing Cloud, or similar tools • Strong understanding of customer segmentation, personalization, and lifecycle marketing strategies • Ability to interpret campaign data and translate insights into action • Excellent project management and communication skills • Ability to thrive in a fast-moving agency environment • Experience working with e-commerce, SaaS, or digital-first brands is a plus • Submit a CV/resume and cover letter • Portfolio showcasing best advertising work

🏖️ Benefits

• Full remote flexibility • Growth and development within a collaborative, innovative team • Opportunity to work with international brands and markets • A culture that values creativity, precision, and measurable results

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