Senior Marketing Data Analyst

Job not on LinkedIn

🔥 42 minutes ago

🇫🇷 France – Remote

⏰ Full Time

🟠 Senior

📊 Marketing Analyst

👻 Ghost score 25%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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talentC

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2014

💼 Consulting

📣 Marketing

👥 HR Tech

Consulting • Marketing • HR Tech

talentC is a Ukrainian full-cycle recruitment agency from the Genesis ecosystem that has been helping companies hire and scale since 2014. The firm specializes in sourcing technical and non-technical talent across levels (trainee, junior, middle, senior and C-level), provides employer branding and talent marketing services, runs customized hiring academies and offers confidential/global search and flexible engagement models with replacement guarantees. talentC primarily serves businesses (tech and non-tech) across international markets while excluding Russia and Belarus.

📋 Description

• Manage data extraction from ad networks, MMPs (Adjust, AppsFlyer), and analytics tools (GA4) via Improvado into Google BigQuery • Monitor pipeline health and identify broken feeds, delayed loads, and schema changes • Build and maintain SQL transformations and data models in BigQuery • Establish correct relationships across multiple data sources • Write documented, reusable SQL, Python, and/or R queries and scripts • Calculate and model LTV by cohort, channel, and campaign • Own churn calculation and reporting • Build predictive models for churn and LTV • Run cohort and retention curve analysis • Analyze CAC, CAC:LTV ratios, ROAS, and ROI by channel and campaign • Conduct funnel and conversion drop-off analysis • Support multi-touch and incrementality attribution modeling • Produce revenue, spend, and user-growth forecasts • Contribute to media mix and budget allocation modeling • Design and maintain interactive Tableau dashboards blending multiple data sources • QA dashboards and reports for accuracy before delivery to clients and stakeholders • Take ownership of data accuracy from source to dashboard • Proactively flag anomalies, discrepancies, risks, blockers, and caveats • Partner with UA/performance marketers, clients, and stakeholders to define KPIs and refine reporting frameworks • Provide clear and prompt status updates and communicate data issues to non-technical stakeholders • Become fluent in the Improvado → BigQuery → Tableau pipeline and dashboard suite within the first 90 days • Implement at least one process improvement, automation, or QA safeguard independently within the first 90 days

🎯 Requirements

• 5–8 years of experience in data analytics, ideally within marketing, digital advertising, or performance-driven environments • Strong SQL (BigQuery) and working proficiency in Python or R • Hands-on experience with Improvado or a comparable UI-based data extraction tool • Advanced Tableau skills, including multi-source dashboards with correct data relationships • Experience with Adjust, AppsFlyer, GA4, and major ad networks • Solid grasp of LTV, CAC, churn, ROAS, retention/cohort analysis, and marketing analytics metrics • Comfortable building basic predictive/statistical models, such as churn or LTV prediction, using SQL, Python, or R • Demonstrated track record of catching mistakes before they ship • Comfortable working with minimal supervision and proposing solutions • Excellent written and verbal English • Experience designing and analyzing A/B tests is a bonus • Familiarity with GCP tooling beyond BigQuery, including Cloud Functions, Composer/Airflow, and dbt, is a bonus • Deeper machine learning experience for predictive analytics is a bonus • Additional languages beyond English are a bonus

🏖️ Benefits

• High-trust, high-autonomy role • Opportunity to own the marketing data pipeline end-to-end • Additional languages beyond English valued as a bonus