Media Buyer

πŸ”₯ 15 minutes ago

πŸ‡ͺπŸ‡¬ Egypt – Remote

⏰ Full Time

🟒 Junior

🟑 Mid-level

🎑 Marketing

Where this job comes from

Posted on The HR Game's careers page, not through a job board

First seen by Remote Rocketship 15 minutes ago

Logo of The HR Game

The HR Game

2 - 10 employees

Founded 2024

πŸ‘₯ HR Tech

πŸ“š Education

🀝 B2B

HR Tech β€’ Education β€’ B2B

The HR Game is likely a company focused on human-resources training and development that uses gamified simulations, scenario-based exercises, or interactive learning for HR professionals, managers, and employees. No company-specific information was present in the supplied text (the provided content was generic LinkedIn site content), so this description is provisional and based on the company name and typical market positioning for businesses called "The HR Game."

πŸ“‹ Description

β€’ Set up and manage paid advertising campaigns across Meta Ads, Google Ads, TikTok Ads, and other relevant platforms β€’ Develop campaign structures, audience targeting, bidding strategies, placements, and budget allocation β€’ Monitor and optimize campaigns using ROAS, CPA, CTR, CPC, and conversion rates β€’ Analyze campaign data to identify performance trends, issues, and improvement opportunities β€’ Conduct A/B testing for creatives, audiences, and campaign strategies β€’ Manage campaign budgets, pacing, and scaling to achieve performance targets β€’ Ensure accurate tracking using Meta Pixel, Conversion API (CAPI), GA4, Google Tag Manager, and UTM parameters β€’ Prepare regular performance reports with key insights and actionable recommendations β€’ Coordinate with creative and strategy teams to align campaigns with marketing objectives β€’ Troubleshoot campaign delivery, tracking, and advertising policy issues

🎯 Requirements

β€’ Bachelor’s degree in Marketing, Business Administration, Mass Communication, or a related field β€’ 2–4 years of hands-on experience in media buying or performance marketing β€’ Practical experience managing paid campaigns on Meta Ads and Google Ads; TikTok Ads experience is an advantage β€’ Strong understanding of audience targeting, campaign optimization, budget management, and performance metrics β€’ Working knowledge of GA4, Meta Pixel, Conversion API, and Google Tag Manager β€’ Proficiency in Excel or Google Sheets for reporting and data analysis β€’ Strong analytical, organizational, and problem-solving skills

πŸ–οΈ Benefits

β€’ Flexible working hours

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πŸ‡ͺπŸ‡¬ Egypt – Remote

⏰ Full Time

🟒 Junior

🟑 Mid-level

🎑 Marketing

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