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Consumer Insights Manager

Job not on LinkedIn

🔥 0 minutes ago

🌐 Israel, Spain, +4 more countries – Remote

infoinfo

⏰ Full Time

🟡 Mid-level

🟠 Senior

🔬 Research Analyst

Where this job comes from

Posted on mavens, a Zynga company's careers page, not through a job board

First seen by Remote Rocketship 0 minutes ago

Logo of mavens, a Zynga company

mavens, a Zynga company

51 - 200 employees

Founded 2015

💼 Consulting

📣 Marketing

🎮 Gaming

Consulting • Marketing • Gaming

mavens is a data tech company tackling mobile publishing with innovative solutions. We build data tools to help our parent company, Zynga, unleash the full potential of its games. Combining the agility of a startup with the strength and expertise of an industry leader, mavens is positioned within the vibrant ecosystem of interactive entertainment and aims to create content that reflects culture while prioritizing creativity and collaboration among its team members.

📋 Description

• Lead primary research projects delivering actionable insights across Zynga’s game portfolio and the broader gaming market • Independently manage qualitative and quantitative research projects from start to finish • Support game design, live services, and marketing research needs for live titles and games in development • Work with stakeholders to design and scope primary research projects aligned with business objectives • Manage methodologies including playtests, surveys, motivational profiling, and biometric studies • Manage relationships with external research vendors and internal Zynga teams • Collaborate with game studios and cross-functional stakeholders across Zynga • Attend in-person research and visit partner studios, with some international travel required

🎯 Requirements

• 4+ years of experience in a custom primary research team, either client or vendor side • Extensive experience designing and running primary research, analyzing and visualizing data, and sharing information across an organization • Demonstrated proficiency with a comprehensive range of qualitative and quantitative primary research methodologies • Professional experience working on casual mobile games • Experience with survey tools such as Alchemer or Qualtrics • Proven ability to build cooperative and productive relationships with internal and external partners • Fluent English is essential • Passion for playing mobile games • Turkish language proficiency is a bonus point • Experience building and maintaining sample panels is a bonus point

🏖️ Benefits

• World-class benefits package that helps support and balance the needs of our teams • Equal opportunity employer committed to diversity, inclusion, and workplace accommodations

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