International Commercial Strategy Lead – ESN

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The Quality Group

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2021

🛒 Retail

🧘 Wellness

⚽ Sports

Retail • Wellness • Sports

The Quality Group is a company that unites the brands ESN and More Nutrition to provide premium products for health, enjoyment, and performance, emphasizing direct-to-consumer and social commerce. They primarily cater to the fitness and gym community, being the German market leader in sports nutrition with products such as protein powders and supplements. With headquarters in Hamburg, they have over 900 employees and maintain a high-performance culture focused on sports nutrition and healthy eating.

📋 Description

• You define market entry strategies by deciding where ESN wins in each market—across channels, key accounts, and categories—while adapting the German playbook to local dynamics • You curate the A-assortment by building and maintaining a focused, high-impact product portfolio that balances hero SKUs with local market and retailer needs • You set promotional guardrails by defining pricing, promotion depth, and trade investment to protect brand equity while enabling commercial success • You develop in-store activation playbooks by creating scalable, channel-specific toolkits that sales teams can execute easily across markets • You enable sales teams by translating strategy into clear, actionable materials such as sell-in decks, assortment rationale, and promotional frameworks • You track and drive performance by defining relevant KPIs (e.g. distribution, sell-through, promo ROI) and establishing a clear review cadence across markets • You ensure brand alignment with Germany by acting as the key interface between the core DE team and international markets—translating strategy without reinventing it

🎯 Requirements

• You bring 8+ years of experience across key account management, category management, and trade marketing—ideally within sports nutrition, FMCG, or consumer health • You have strong KAM expertise with full ownership of major retail or wholesale accounts, including JBP negotiations and end-to-end trade term management • You master category management tools such as range reviews, planogram development, shopper insights, and space-to-sales optimization • You bring deep trade marketing experience across activation planning, promotional architecture, sell-in materials, and in-store execution • You have worked across multiple European markets and understand how to adapt strategies beyond a one-size-fits-all approach • You are fluent in English, with German or another European language as a strong plus.

🏖️ Benefits

• Flexible working hours and remote work options • Attractive employee discounts (50% discount on our products) • Subsidy for the E-gym Wellpass (Classpass in NL & UK) • Workation • Corporate benefits (only in Germany) • 28 days vacation/year