Growth Marketing Manager, Meta Ads

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Trafilea Tech E-commerce Group

WebsiteLinkedInAll Job Openings

201 - 500 employees

📦 Logistics

💼 Consulting

🏭 Manufacturing

Logistics • Consulting • Manufacturing

Trafilea Tech E-commerce Group is a next-generation consumer-tech platform and e-commerce group of brands. The company is powered by proprietary technology, world-class marketing, and operational excellence. Trafilea's ecosystem integrates data, technology, and systems to enhance all its brands, focusing on creating a frictionless, high-performing shopping experience. The group manages a real-time ad management technology and an AI-powered advertisement platform, enabling high-efficiency budget allocations and optimization across their operations. Trafilea has a significant impact with over 10 million customers and 30 million online users, making it a data-driven and tech-enabled powerhouse in the e-commerce industry.

📋 Description

• Define and execute media strategies with budgets above $1M/month to achieve acquisition and revenue goals • Optimize the entire funnel from ad creative through checkout and upsell to maximize customer value and profitability • Drive creative strategy by product, audience, and channel while ensuring brand consistency • Prioritize improvements weekly/bi-weekly using a 20/80 framework • Lead upsell/downsell testing via proprietary one-click funnel software • Monitor and optimize each step of the customer journey from platform messaging through the thank-you page • Own acquisition strategies and execution for Trafilea’s fast-growing consumer brands • Lead performance across media channels, funnel optimization, and creative messaging to achieve revenue, acquisition, and profit targets

🎯 Requirements

• 5+ years developing and executing growth marketing strategies, particularly in e-commerce or consumer products • Experience managing six-figure monthly ad spend across Meta Ads • Skilled at interpreting consumer data to drive creative and media decisions • Strong collaboration and communication with creative, engineering, and marketing teams • Organized and detail-oriented • Comfortable owning complex funnels from paid media setup through upsell flows and thank-you pages

🏖️ Benefits

• 100% Remote • USD competitive salary • Paid time off