Performance Marketing Manager – Finance

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🔥 0 minutes ago

🇹🇼 Taiwan – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 25%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Truelogic Software

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2004

☁️ SaaS

🤝 B2B

🏢 Enterprise

SaaS • B2B • Enterprise

Truelogic Software is a nearshore software development company specializing in agile staff augmentation services. They focus on providing custom outsourced software development with a team of highly skilled engineers from Latin America. Truelogic Software partners with both startups and Fortune 500 companies, offering solutions that align with their clients' time zones and ensuring high-quality outcomes through collaboration and responsiveness. With a presence in over 25 countries, Truelogic emphasizes remote work for better quality of life, and their engineers are experienced in various industries, delivering a wide range of successful projects globally.

📋 Description

• Own paid media strategy, execution, and performance across multiple business verticals • Develop and manage campaign structures across SEM, YouTube, Display, OpenAI, and other emerging advertising platforms • Define campaign objectives, bidding strategies, audience targeting, budgets, and conversion events • Manage campaigns end-to-end, including setup, quality assurance, budget pacing, troubleshooting, testing, and optimization • Leverage AI tools to accelerate creative development, generate data insights, build landing pages, and improve marketing efficiency • Analyze CTR, CVR, revenue, CAC, CPA, ROAS, funnel performance, and lead quality • Identify tracking, attribution, and conversion issues and make data-driven budget allocation decisions • Develop recurring performance reports and communicate results, insights, and business impact to leadership • Partner with Data and Engineering teams to improve measurement and conversion events and resolve platform/backend discrepancies • Lead creative strategy, develop creative briefs, and establish creative testing roadmaps • Evaluate landing pages, conversion funnels, and customer acquisition journeys • Manage relationships with advertising platform representatives and monitor competitor strategies, creatives, offers, and funnels • Collaborate with cross-functional stakeholders to align marketing initiatives with business objectives • Potentially help build and lead a local performance marketing team

🎯 Requirements

• Must be based in Taiwan • Must be available to work US Eastern Time hours • English level: B2 or higher (advanced English) • 5+ years of experience managing and optimizing paid search campaigns, preferably focused on lead generation • Proven experience scaling significant advertising budgets while maintaining or improving CAC, CPA, ROAS, and revenue performance • Hands-on experience building paid media strategies from scratch, including campaign structures, testing, measurement, creative development, and optimization • Strong understanding of performance marketing metrics, including lead generation, revenue, ROAS, CPA, CAC, and conversion funnels • Practical experience using AI tools such as ChatGPT, Claude, and Gemini • Experience with video advertising platforms and formats, including YouTube, short-form video, and emerging advertising opportunities • Strong analytical skills, including funnel analysis, attribution, conversion tracking, performance troubleshooting, and backend data analysis • Experience developing creative briefs and providing actionable feedback to creative teams • Strong project management skills, with the ability to manage multiple campaigns and business verticals simultaneously • Excellent communication skills and ability to present performance insights and business results to non-technical stakeholders • Bachelor's degree in Marketing, Business, or a related field, or equivalent professional experience

🏖️ Benefits

• 100% Remote Work • Highly Competitive USD Pay • Paid Time Off • Work with Autonomy • Work with Top American Companies • Engagement activities • Work-life balance support • Access to a diverse, global network of 600+ professionals in 25+ countries • Collaboration with senior, seasoned professionals

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