Senior Lifecycle Marketing Specialist, Klaviyo

🔥 4 minutes ago

🌐 Mexico, Argentina, +4 more countries – Remote

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⏳ Contract/Temporary

🟠 Senior

🎡 Marketing

👻 Ghost score 10%

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Logo of UN/COMMON

UN/COMMON

51 - 200 employees

Founded 2015

🍽️ Food & Beverage

🏥 Healthcare

✈️ Travel

Food & Beverage • Healthcare • Travel

UN/COMMON is a Shopify Plus eCommerce agency that partners with direct-to-consumer and consumer goods brands to design and optimize their digital commerce experiences. They offer lifecycle marketing (email & SMS flows), redesign & replatform services (Shopify migrations and custom storefronts), conversion rate optimization, and branding & creative work. UN/COMMON focuses on data-driven retention and full-funnel commerce growth across beauty, food & beverage, health & wellness, fashion, and home verticals.

📋 Description

• Oversee lifecycle marketing strategy for multiple beauty, wellness, fashion, and lifestyle clients across email, SMS, loyalty programs, and pop-ups • Manage email and SMS program health and develop revenue and engagement growth strategies • Monitor KPIs including conversion and engagement rates and recommend optimizations • Manage client accounts, strategic initiatives, deliverables, scope of work, timelines, and client satisfaction • Supervise deliverables and performance of Lifecycle Marketing Specialists on shared clients • Pull data, analyze results, prepare reports, and develop recommendations • Build automated workflows and drip campaigns in the ESP, QA workflow logic, and build segmentation • Lead monthly email production workflow management and hold clients accountable to deadlines • Coordinate with designers to execute email campaigns according to briefs and timelines • Mentor specialists on client relationship building and technical skills

🎯 Requirements

• 5 to 7 years of experience building, executing, and leading lifecycle and retention marketing programs for DTC ecommerce brands • Expert-level, hands-on experience building and setting up lifecycle marketing programs in Klaviyo, including emails, flows, segments, and campaigns • Agency experience managing multiple client accounts is required • Experience developing lifecycle marketing strategies across email, SMS, CRM, customer journeys, segmentation, automation, personalization, and loyalty programs is a plus • Experience working with Shopify or Shopify Plus ecommerce brands is a plus • Strong understanding of lifecycle marketing analytics, reporting, A/B testing, experimentation, and optimization • Proven ability to use marketing performance data to optimize lifecycle campaigns and flows and translate performance into strategic business recommendations • Excellent client-facing communication, presentation, and relationship management skills, including managing day-to-day client communication for lifecycle marketing work • Strong organizational and project management skills with the ability to manage multiple priorities • Bachelor's degree or equivalent professional experience • Availability to work during EST or CST business hours • A professional remote work setup that supports camera-on meetings, along with a clean and professional workspace and presentation for client-facing video meetings • Professional fluency in English is required; all application materials and interview communications must be submitted in English • Preferred: experience supporting enterprise and high-growth ecommerce brands, familiarity with additional marketing automation and CRM platforms, experience presenting strategic recommendations to executive stakeholders, and passion for ecommerce, customer experience, and retention marketing

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