Creative Marketing Lead

🔥 8 minutes ago

🇺🇦 Ukraine – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 16%

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Logo of United Tech

United Tech

201 - 500 employees

United Tech is

📋 Description

• Become the first creative lead for the web-based social networking product • Build the creative function from the ground up, including processes, testing methodology, and team structure • Own end-to-end creative strategy across paid channels, beginning with Meta and expanding to Snapchat, TikTok, and Google, in partnership with the UA team • Run the full creative cycle: research, insight, hypothesis, brief, production, launch, analysis, and iteration • Generate original creative concepts, narratives, angles, and messaging for different audience segments • Build and evolve creative testing methodology, including hypothesis design, clean test execution, and pattern recognition • Hire, lead, and grow a team of 6 creative marketers and designers • Set quality standards and provide hands-on feedback • Track competitors and trends using Meta Ad Library, TikTok Creative Center, and Google Ads Transparency Center • Turn competitor and trend observations into prioritized creative bets • Embed AI tools into the creative production pipeline to increase testing speed and volume

🎯 Requirements

• 3+ years in creative marketing, performance creative, or creative strategy • 1+ year leading or mentoring a creative team • Strong performance background and direct-response mindset • Hands-on experience scaling creatives for Meta as a primary channel • Practical experience with Snapchat or TikTok Ads • Fluency in hook rate, hold rate, thumbstop rate, creative win rate, CTR, CPA, and ROAS • Understanding of how creative connects to registration, first purchase, revenue, and LTV • Track record of personally scaled concepts backed by real numbers • Daily practical use of AI tools for creative generation and research, such as Midjourney, Runway, Kling, Pika, HeyGen, Krea, or similar • Own AI workflows or prompts that can be explained • Upper-Intermediate English (B2+) • Experience in social discovery or social networking niches is a plus • Familiarity with credit-based or transactional monetization models is a plus • User Acquisition or video production background is a plus • Experience hiring creative marketers or designers is a plus • Experience building AI-driven production pipelines or automations such as n8n or Make is a plus

🏖️ Benefits

• 20 paid vacation days • 15 sick leave days • 6 additional days off for family events • 100% medical insurance coverage • Sports and equipment reimbursement • Team building events • Corporate gifts and stylish merch • Financial and legal support • Maternity Recovery Support Allowance • Position retention and support for those who join the Armed Forces of Ukraine • Participation in social initiatives supporting Ukraine • Work from the Kyiv hub or remotely with a flexible schedule • Modern equipment or depreciation of your own tools • Collaboration with highly-skilled Middle & Senior professionals • Performance-oriented reviews and Individual Development Plans (IDPs) • Reimbursement for professional courses and English classes • Corporate library, book club, and knowledge-sharing events • Investment in modern AI tools and AI skills development

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