Media Analyst – Growth Team

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🕒 March 31

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V4 Company

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2012

☁️ SaaS

🔌 API

🤝 B2B

SaaS • API • B2B

V4 Company is a SaaS platform that provides link management and QR code solutions, including URL shortening, branded links, QR/2D barcode generation, campaign analytics, and developer APIs and integrations. The service helps businesses create, customize, share, and track short links and QR codes to improve engagement and measure campaign performance, with enterprise features for security and compliance.

📋 Description

• Manage paid advertising budgets, making adjustments to ensure KPIs meet targets; • Create and manage ads daily using ad buying interfaces such as Facebook Ads Manager, Google Ads, etc., with strong attention to detail and ensuring client ads are error-free; • Conduct weekly or biweekly client check-in calls, reporting on specific initiatives and overall account performance; • Prepare recurring and ad hoc client reports and internal account analyses focused on performance and creative development; • Operationalize and manage programmatic media campaigns through DSPs and DMPs; • Brainstorm ad scripts based on client needs and input whenever possible; • Develop strategies, execute, and manage a variety of client advertising campaigns on Facebook, Google Ads, etc., from concept through creative project management, execution, and analysis; • Translate technical concepts into actionable tactical and strategic plans; • Learn client products and create promotional strategies across social networks; • Continuously evaluate and optimize campaign performance while establishing market benchmarks and recommending future tests; • Gather consumer, competitor, and market condition data.

🎯 Requirements

• Experience in the commercial side of digital advertising, with knowledge of the ecosystem of publishers, agencies, advertisers, and platforms; • Familiarity with DSPs, SSPs, DMPs, ad servers, data providers, ad verification, and related platforms; • Knowledge of Google Ads and Facebook Ads; • Knowledge of and experience with DV360 (Display & Video 360); • Understanding of RTB and programmatic media selling models; • More than 1 year of experience in paid digital advertising, performance marketing, media buying, lead generation, or other data/quantitative fields; • Proactive, organized, and able to work well both independently and in a team environment (self-starter who thrives in a startup setting); • Strong knowledge of performance marketing and key KPIs such as ROAS, CAC/CPA, conversion rate, AOV, etc.; • Understanding of the online advertising and social media industry; • Experience working with Excel/Google Sheets for metric reporting, including building pivot tables; • Experience preparing marketing presentations; • Comfortable navigating Google Analytics, Shopify, or other platforms; • Experience managing monthly media budgets of R$50,000 or more. • Additional application requirements: • Ability to work in a team; • Self-management skills; • Analytical ability; • Clear and concise communication skills.