Performance Director

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Valerie Group

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2025

🛍️ eCommerce

🤝 B2B

📣 Marketing

eCommerce • B2B • Marketing

Valerie Group is performance infrastructure for direct-to-consumer (DTC) e-commerce brands: an invitation-only partner that pairs a proprietary AI intelligence platform with elite human operators to scale digital-native consumer brands. They replace traditional agency and fund models by providing a unified service engine (paid media, creative, CRO, email, SEO, tech, and strategy), rigorous A/B testing and pilot frameworks, and a path to performance‑based capital that delays dilution until value is proven. Valerie integrates with platforms like Shopify, Meta, Google, TikTok and Amazon, focuses on outcome-driven growth and compounding execution, and targets founders who are operationally constrained but have high-margin, retention-ready products.

📋 Description

• Lead paid media strategy and execution across Valerie's portfolio of ecommerce brands. • Own the overall media budget, performance strategy, and buying team across Meta, Google, TikTok, Amazon, and emerging acquisition channels. • Work closely with Creative, Analytics, Product, AI, Finance, and Brand teams to continuously improve acquisition performance through experimentation, better decision-making, and world-class execution. • Ensure consistent profitable growth by identifying winning ideas and effectively turning performance insights into business growth. • Build high-performing teams, coach buyers, and create a culture of accountability and continuous improvement. • Proactively identify opportunities, spot performance risks early, and solve problems before they become blockers. • Confidently communicate complex performance insights to founders and leadership in a simple, actionable way. • Build systems, frameworks, and processes that help multiple brands grow faster rather than simply managing campaigns.

🎯 Requirements

• 8+ years of experience in performance marketing, including at least 4 years leading or managing paid media teams. • Strong experience managing large paid media budgets across Meta, Google, TikTok, Amazon, or other ecommerce acquisition channels. • Deep understanding of Google Ads, including Search, Shopping, Performance Max, and YouTube. • Experience working with TikTok Ads and performance-driven creative strategies. • Strong understanding of ecommerce growth metrics including ROAS, CAC, MER, LTV, contribution margin, and profitability. • Experience with attribution, GA4, Google Tag Manager, Conversion API, server-side tracking, and measurement frameworks. • Proven experience scaling ecommerce or DTC brands through structured experimentation and performance marketing. • Excellent leadership, communication, and stakeholder management skills. • Comfortable working closely with Creative, Analytics, Product, AI, Finance, and Brand teams. • Ability to lead both strategically and operationally, making high-level decisions while remaining close to campaign performance.

🏖️ Benefits

• Meaningful work with visible impact • High ownership from day one • Collaboration with experienced founders, operators, and specialists • A team that values curiosity, initiative, and continuous improvement • Competitive compensation and the tools you need to do your best work • Opportunities to grow as Valerie grows • Valerie is committed to building an inclusive workplace where people from different backgrounds, experiences, and perspectives can thrive.